Who makes LEGO? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $43.0M est./mo
- Trend
- Stable
- -4%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.8 ★ · 1,680,083 reviews
- Who sells it
- Mostly one seller
- Top seller has 92% of units
LEGO estimated monthly revenue on Amazon
Our read on LEGO
LEGO ranks 1 of 681 brands in Building Sets, within Toys & Games, and holds an estimated 77% of the category's revenue. In September 2026, its estimated revenue was $43.0M on 1,283,000 units, compared with $46.3M in June 2026, a change of -7% over 4 months of data. The recent trend is labeled stable, at -4% over 2 months. LEGO has 1,530 products selling across 373 sellers, though sales are mostly concentrated in one seller: Amazon accounts for 92% of units. Its average rating is 4.8 across 1,680,083 reviews. The top product, LEGO Classic Large Creative Brick Box 10698, sells an estimated 16,000 units per month with a 4.8 rating.
Top LEGO products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| LEGO Classic Large Creative Brick Box 10698 | 4.8 ★32,465 reviews | 16,000 | Check price on Amazon |
| LEGO Jack-O'-Lantern Pickup Truck 40822 | 4.7 ★160 reviews | 15,000 | Check price on Amazon |
| LEGO Minifigures Shrek Series 6-Pack 66815 | 4.3 ★83 reviews | 15,000 | Check price on Amazon |
| LEGO City Advent Calendar 2026 60510 | 4.6 ★40 reviews | 13,000 | Check price on Amazon |
| LEGO Creator 3 in 1 Space Shuttle Toys | 4.8 ★9,084 reviews | 13,000 | Check price on Amazon |
| LEGO Botanicals Daisies 11508 | 4.9 ★1,541 reviews | 13,000 | Check price on Amazon |
| LEGO Creator 3 in 1 Wild Animals Surprising Spider Toy | 4.8 ★3,505 reviews | 12,000 | Check price on Amazon |
| LEGO Classic Medium Creative Brick Box 10696 | 4.8 ★57,972 reviews | 12,000 | Check price on Amazon |
| LEGO Creator 3 in 1 Turtle with a Water Lily Flower 31377 | 4.9 ★889 reviews | 12,000 | Check price on Amazon |
| LEGO Speed Champions Time Machine from Back to the Future 77256 | 4.9 ★2,162 reviews | 12,000 | Check price on Amazon |
Who sells LEGO
- Amazon92%
- Galorco Inc<1%
- FlipSpace<1%
- Mazgear<1%
- Toys Trader USA<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 681
Rank 1 of 681 brands in Building Sets by estimated revenue in September 2026, with 77% of the category.
Frequently asked questions
Who makes LEGO?
LEGO is the brand name on 1,530 products we tracked on Amazon in September 2026 mostly in Building Sets (Toys & Games). The largest seller of LEGO products that month was Amazon, with 92% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does LEGO sell on Amazon?
LEGO sold an estimated $43.0M on Amazon in September 2026, about 1,283,000 units. That is -7% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are LEGO's best-selling products on Amazon?
By estimated units sold in September 2026: 1. LEGO Classic Large Creative Brick Box 10698 (about 16,000 units); 2. LEGO Jack-O'-Lantern Pickup Truck 40822 (about 15,000 units); 3. LEGO Minifigures Shrek Series 6-Pack 66815 (about 15,000 units).