Who makes Tom's of Maine? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.1M est./mo
- Trend
- Declining
- -13%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 138,579 reviews
- Who sells it
- Mostly one seller
- Top seller has 93% of units
Tom's of Maine estimated monthly revenue on Amazon
Our read on Tom's of Maine
In September 2026, Tom's of Maine had estimated revenue of $2.1M and 152,000 units in Toothpaste, a category with 461 brands. That places it at rank 7 with a 2% share of category revenue. Estimated revenue was $2.6M in June 2026, a change of -20% since the first month, and the trend is Declining at -13% over the last 2 months. The brand has 67 products selling and an average rating of 4.6 across 138,579 reviews. Its top product, Natural Kids Fluoride Toothpaste, sells an estimated 20,000 units per month. Sales are concentrated: Amazon accounts for 93% of units, with 18 sellers in total.
Top Tom's of Maine products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Tom's of Maine Natural Kids Fluoride Toothpaste | 4.6 ★17,851 reviews | 20,000 | Check price on Amazon |
| Tom's of Maine Whiten Plus Deep Clean Whitening Toothpaste | 4.6 ★1,002 reviews | 12,000 | Check price on Amazon |
| Tom's of Maine Kids Fluoride Free Toothpaste | 4.6 ★10,027 reviews | 12,000 | Check price on Amazon |
| Tom's of Maine Whole Care Natural Anticavity Fluoride Toothpaste 3 Pk | 4.6 ★6,306 reviews | 11,000 | Check price on Amazon |
| Tom’s of Maine Fruity Natural Kids Fluoride Toothpaste Variety Pack | 4.5 ★1,453 reviews | 9,000 | Check price on Amazon |
| Tom's of Maine Antiplaque and Whitening Toothpaste | 4.6 ★46,191 reviews | 7,800 | Check price on Amazon |
| Tom's of Maine Whiten Plus Coconut Oil Whitening Toothpaste | 4.6 ★1,242 reviews | 6,400 | Check price on Amazon |
| Tom's of Maine Hydroxyapatite Toothpaste | 4.2 ★52 reviews | 5,700 | Check price on Amazon |
| Tom's of Maine Toddler Fluoride Free Toothpaste | 4.7 ★6,685 reviews | 4,300 | Check price on Amazon |
| Tom’s of Maine Wicked Cool Kids Fluoride Toothpaste | 4.7 ★3,545 reviews | 3,700 | Check price on Amazon |
Who sells Tom's of Maine
- Amazon93%
- Supply Distributor4%
- Eternity Essentials1%
- Modernparty<1%
- Big Bazzaar<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#7 of 461
Rank 7 of 461 brands in Toothpaste by estimated revenue in September 2026, with 2% of the category.
Frequently asked questions
Who makes Tom's of Maine?
Tom's of Maine is the brand name on 67 products we tracked on Amazon in September 2026 mostly in Toothpaste (Health & Household). The largest seller of Tom's of Maine products that month was Amazon, with 93% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Tom's of Maine sell on Amazon?
Tom's of Maine sold an estimated $2.1M on Amazon in September 2026, about 152,000 units. That is -20% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Tom's of Maine's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Tom's of Maine Natural Kids Fluoride Toothpaste (about 20,000 units); 2. Tom's of Maine Whiten Plus Deep Clean Whitening Toothpaste (about 12,000 units); 3. Tom's of Maine Kids Fluoride Free Toothpaste (about 12,000 units).