Who makes hello? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.0M est./mo
- Trend
- Growing
- +20%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 86,505 reviews
- Who sells it
- Mostly one seller
- Top seller has >99% of units
hello estimated monthly revenue on Amazon
Our read on hello
In September 2026, hello's estimated revenue on Amazon was $3.0M, up from an estimated $2.0M in June 2026, a change of +46% over 4 months of data. The trend is Growing, with +20% across the last 2 months. In Toothpaste, hello ranks 6 of 461 brands and holds an estimated 3% of category revenue. The brand has 39 products selling and an average rating of 4.6 across 86,505 reviews. Its top product, Hello Antiplaque and Whitening Fluoride Free Toothpaste, sells an estimated 38,000 units per month. Sales are concentrated: Amazon accounts for more than 99% of units, and one other seller, Amazed Shops, holds less than 1%.
Top hello products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Hello Antiplaque and Whitening Fluoride Free Toothpaste | 4.8 ★1,203 reviews | 38,000 | Check price on Amazon |
| hello Kids Fluoride Toothpaste Variety Pack | 4.7 ★2,540 reviews | 22,000 | Check price on Amazon |
| hello Epic Whitening Activated Charcoal Toothpaste | 4.5 ★46,965 reviews | 17,000 | Check price on Amazon |
| Hello Clean Mint Antigingivitis Mouthwash with Aloe | 4.6 ★657 reviews | 16,000 | Check price on Amazon |
| hello Naturally Whitening Toothpaste with Fluoride | 4.7 ★351 reviews | 14,000 | Check price on Amazon |
| hello 8-in-1 Mighty Multi-Tasker Fluoride Toothpaste | 4.5 ★2,272 reviews | 13,000 | Check price on Amazon |
| hello Kids Fluoride Free Toothpaste | 4.6 ★2,348 reviews | 12,000 | Check price on Amazon |
| hello Unicorn Aluminum Free Deodorant for Women and Men | 4.2 ★10,465 reviews | 12,000 | Check price on Amazon |
| hello Unicorn Sparkle Kids Fluoride Toothpaste | 4.8 ★2,690 reviews | 9,800 | Check price on Amazon |
| hello Whipped Fluoride Toothpaste Bundle | 4.6 ★461 reviews | 6,500 | Check price on Amazon |
Who sells hello
- Amazon>99%
- Amazed Shops<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#6 of 461
Rank 6 of 461 brands in Toothpaste by estimated revenue in September 2026, with 3% of the category.
Frequently asked questions
Who makes hello?
hello is the brand name on 39 products we tracked on Amazon in September 2026 mostly in Toothpaste (Health & Household). The largest seller of hello products that month was Amazon, with >99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does hello sell on Amazon?
hello sold an estimated $3.0M on Amazon in September 2026, about 212,000 units. That is +46% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are hello's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Hello Antiplaque and Whitening Fluoride Free Toothpaste (about 38,000 units); 2. hello Kids Fluoride Toothpaste Variety Pack (about 22,000 units); 3. hello Epic Whitening Activated Charcoal Toothpaste (about 17,000 units).