Who makes Crest? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $12.1M est./mo
- Trend
- Stable
- -7%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 700,230 reviews
- Who sells it
- Mostly one seller
- Top seller has 85% of units
Crest estimated monthly revenue on Amazon
Our read on Crest
Crest ranks 1 of 461 brands in Toothpaste within Health & Household, with an estimated 14% of the category's revenue. Estimated revenue was $12.1M in September 2026, on 1,067,000 units, compared with $13.3M in June 2026, a change of -9% over 4 months of data. The recent trend is labeled Stable, at -7% over 2 months. Crest has 244 products selling across 97 sellers, though sales are concentrated: Amazon accounts for 85% of units, while Kazer and Turbo One each hold 2%. The average rating is 4.7 across 700,230 reviews. Crest Plus Scope Minty Fresh Toothpaste leads at 118,000 estimated units per month, with a 4.8 rating.
Top Crest products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Crest Plus Scope Minty Fresh Toothpaste | 4.8 ★53,934 reviews | 118,000 | Check price on Amazon |
| Crest 3D White Advanced Toothpaste, Luminous Mint, 3.7 oz (Pack | 4.7 ★31,410 reviews | 98,000 | Check price on Amazon |
| Crest 3D White Advanced Toothpaste, Radiant Mint, 3.3 oz (Pack | 4.7 ★3,668 reviews | 52,000 | Check price on Amazon |
| Crest Mouthwash Pro Health Complete Clean | 4.7 ★13,535 reviews | 52,000 | Check price on Amazon |
| Kids Cavity Protection Toothpaste | 4.8 ★33,360 reviews | 48,000 | Check price on Amazon |
| Crest Pro-Health Advanced Mouthwash | 4.7 ★23,224 reviews | 41,000 | Check price on Amazon |
| Pro-Health Advanced Deep Clean Mint Toothpaste with Fluoride | 4.8 ★5,346 reviews | 31,000 | Check price on Amazon |
| Crest Cavity & Tartar Protection Toothpaste | 4.7 ★14,096 reviews | 27,000 | Check price on Amazon |
| Crest 3D White Brilliance PRO Ultra White Teeth Whitening Toothpaste | 4.6 ★3,715 reviews | 23,000 | Check price on Amazon |
| Advanced Kid's Fluoride Toothpaste | 4.8 ★3,707 reviews | 22,000 | Check price on Amazon |
Who sells Crest
- Amazon85%
- Kazer2%
- Turbo One2%
- On--point1%
- FireflySupply1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 461
Rank 1 of 461 brands in Toothpaste by estimated revenue in September 2026, with 14% of the category.
Frequently asked questions
Who makes Crest?
Crest is the brand name on 244 products we tracked on Amazon in September 2026 mostly in Toothpaste (Health & Household). The largest seller of Crest products that month was Amazon, with 85% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Crest sell on Amazon?
Crest sold an estimated $12.1M on Amazon in September 2026, about 1,067,000 units. That is -9% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Crest's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Crest Plus Scope Minty Fresh Toothpaste (about 118,000 units); 2. Crest 3D White Advanced Toothpaste, Luminous Mint, 3.7 oz (Pack (about 98,000 units); 3. Crest 3D White Advanced Toothpaste, Radiant Mint, 3.3 oz (Pack (about 52,000 units).