Who makes Colgate? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $11.1M est./mo
- Trend
- Growing
- +20%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 1,076,301 reviews
- Who sells it
- Mostly one seller
- Top seller has 85% of units
Colgate estimated monthly revenue on Amazon
Our read on Colgate
Colgate ranks 2 of 461 brands in Toothpaste on Amazon, within Health & Household, with an estimated 11% of the category's revenue. Estimated monthly revenue was $11.1M in September 2026 on 911,000 units, up 25% from $8.9M in June 2026, across 4 months of data. The trend is labeled Growing, at +20% over the last 2 months. The brand has 292 products selling and an average rating of 4.7 across 1,076,301 reviews. Its top product, Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, sells an estimated 101,000 units per month. Sales are concentrated: Amazon accounts for 85% of units, with 105 sellers in total.
Top Colgate products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Colgate Optic White Advanced Hydrogen Peroxide Toothpaste | 4.7 ★52,039 reviews | 101,000 | Check price on Amazon |
| Colgate Optic White Pro Series High Impact White Toothpaste | 4.6 ★1,288 reviews | 50,000 | Check price on Amazon |
| Colgate Total Whitening Fluoride Toothpaste | 4.8 ★5,384 reviews | 46,000 | Check price on Amazon |
| Colgate MaxFresh Fluoride Toothpaste | 4.8 ★15,880 reviews | 40,000 | Check price on Amazon |
| Colgate Total Whitening Toothpaste Gel with Fluoride | 4.8 ★5,399 reviews | 38,000 | Check price on Amazon |
| Colgate Extra Clean Adult Toothbrushes | 4.6 ★69,253 reviews | 34,000 | Check price on Amazon |
| Colgate 360 Advanced Floss Tip Soft Toothbrush | 4.6 ★16,856 reviews | 21,000 | Check price on Amazon |
| Colgate Whitening Sensitive Toothpaste Gel | 4.8 ★20,914 reviews | 20,000 | Check price on Amazon |
| Colgate Wisp Disposable Toothbrushes for Travel | 4.7 ★28,719 reviews | 16,000 | Check price on Amazon |
| Colgate Total Whitening Toothpaste with Fluoride | 4.8 ★7,736 reviews | 15,000 | Check price on Amazon |
Who sells Colgate
- Amazon85%
- Amazed Shops2%
- MarMatt1%
- My Great Goods1%
- Smiles By Design 8161%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 461
Rank 2 of 461 brands in Toothpaste by estimated revenue in September 2026, with 11% of the category.
Frequently asked questions
Who makes Colgate?
Colgate is the brand name on 292 products we tracked on Amazon in September 2026 mostly in Toothpaste (Health & Household). The largest seller of Colgate products that month was Amazon, with 85% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Colgate sell on Amazon?
Colgate sold an estimated $11.1M on Amazon in September 2026, about 911,000 units. That is +25% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Colgate's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Colgate Optic White Advanced Hydrogen Peroxide Toothpaste (about 101,000 units); 2. Colgate Optic White Pro Series High Impact White Toothpaste (about 50,000 units); 3. Colgate Total Whitening Fluoride Toothpaste (about 46,000 units).