Who makes On? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.6M est./mo
- Trend
- Declining
- -27%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.4 ★ · 89,179 reviews
- Who sells it
- 145 sellers
- Top seller has 12% of units
On estimated monthly revenue on Amazon
Our read on On
On ranks 4 among 228 brands in Fashion Sneakers within Clothing, Shoes & Jewelry, with an estimated 7% of the category's revenue. Estimated revenue in September 2026 was $3.6M on 22,000 units, down 61% from $9.2M in June 2026, the first of 4 months of data. The trend is labeled Declining, with a change of -27% over the last 2 months. On has 1,053 products selling across 145 sellers, and the largest seller, YORK OUTFITTERS LLC, accounts for 12% of units. Ratings are Strong at an average of 4.4 across 89,179 reviews. The top product, the Cloud 6 in Black/Black, sells an estimated 330 units per month.
Top On products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| On Womens, Cloud 6 Black/Black 8.5 Medium | 4.4 ★3,217 reviews | 330 | Check price on Amazon |
| On Women's Cloud 5 Sneakers | 4.3 ★7,032 reviews | 190 | Check price on Amazon |
| On Unisex Kids Cloud Sky | 4.6 ★84 reviews | 180 | Check price on Amazon |
| On Cloud 6 Mens Shoes Size 10 | 4.4 ★2,445 reviews | 170 | Check price on Amazon |
| On Women's Cloudnova Form 2 Sneakers, White | 4.4 ★270 reviews | 160 | Check price on Amazon |
| On Women's Cloudnova 2 Sneakers | 4.4 ★357 reviews | 150 | Check price on Amazon |
| On Men's Cloudmonster 3 Sneaker | 4.6 ★117 reviews | 130 | Check price on Amazon |
| On Unisex Kids Cloudleap | 4.7 ★65 reviews | 120 | Check price on Amazon |
| On Women's Cloud 6 Sneakers | 4.4 ★3,213 reviews | 110 | Check price on Amazon |
| On Cloud 5 Waterproof KA, 41 EU, Pearl Fog | 4.3 ★1,254 reviews | 110 | Check price on Amazon |
Who sells On
- YORK OUTFITTERS LLC12%
- Amflex Way9%
- Midwood Soles5%
- Short Stack Suppliers5%
- Licensed-Mart4%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#4 of 228
Rank 4 of 228 brands in Fashion Sneakers by estimated revenue in September 2026, with 7% of the category.
Frequently asked questions
Who makes On?
On is the brand name on 1,053 products we tracked on Amazon in September 2026 mostly in Fashion Sneakers (Clothing, Shoes & Jewelry). The largest seller of On products that month was YORK OUTFITTERS LLC, with 12% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does On sell on Amazon?
On sold an estimated $3.6M on Amazon in September 2026, about 22,000 units. That is -61% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are On's best-selling products on Amazon?
By estimated units sold in September 2026: 1. On Womens, Cloud 6 Black/Black 8.5 Medium (about 330 units); 2. On Women's Cloud 5 Sneakers (about 190 units); 3. On Unisex Kids Cloud Sky (about 180 units).