Who makes Nike? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $17.0M est./mo
- Trend
- Declining
- -24%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 1,024,759 reviews
- Who sells it
- 377 sellers
- Top seller has 75% of units
Nike estimated monthly revenue on Amazon
Our read on Nike
In September 2026, Nike's estimated revenue on Amazon was $17.0M on 410,000 units, down 32% from $25.0M in June 2026, the first of 4 months of data. The trend is labeled Declining, with a change of -24% over the last 2 months. In Fashion Sneakers, Nike ranks 5 among 228 brands and holds an estimated 6% of category revenue. It has 5,135 products selling across 377 sellers, though Amazon accounts for 75% of units. The top products are Everyday Cushioned Training Ankle Socks at 11,000 units per month, the Varsity Elite Backpack at 8,000, and a 6-Pack of Baby/Toddler Socks at 6,700. The average rating is 4.5 across 1,024,759 reviews.
Top Nike products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Nike Unisex Everyday Cushioned Training Ankle Socks | 4.6 ★11,007 reviews | 11,000 | Check price on Amazon |
| Nike Varsity Elite Backpack | 4.7 ★4,214 reviews | 8,000 | Check price on Amazon |
| 6-Pack Baby/Toddler Socks | 4.8 ★447 reviews | 6,700 | Check price on Amazon |
| Nike Pro Hyperwarm Hydropull Hood,OSFM(Anthracite/White) | 4.7 ★8,213 reviews | 6,000 | Check price on Amazon |
| Nike Unisex Adult Swoosh Classic Wristband 2 Pack | 4.7 ★830 reviews | 5,500 | Check price on Amazon |
| Nike Pro Combat Hyperwarm Skull Cap, Black | 4.6 ★1,070 reviews | 5,200 | Check price on Amazon |
| Nike Streak Dri-Fit Volleyball Knee Pads | 4.7 ★2,341 reviews | 3,200 | Check price on Amazon |
| Nike Kids' Everyday Cushion Crew Socks | 4.7 ★7,314 reviews | 2,300 | Check price on Amazon |
| Nike Unisex Baseball/Softball Over-The-Calf Socks | 4.7 ★425 reviews | 2,300 | Check price on Amazon |
| Nike Men's 3 Pack Golf Web Belt | 4.5 ★15,500 reviews | 2,100 | Check price on Amazon |
Who sells Nike
- Amazon75%
- EverValue Emporium3%
- DistributionX3%
- Fast Lane Athletics2%
- DR DISTRO2%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#5 of 228
Rank 5 of 228 brands in Fashion Sneakers by estimated revenue in September 2026, with 6% of the category.
Frequently asked questions
Who makes Nike?
Nike is the brand name on 5,135 products we tracked on Amazon in September 2026 mostly in Fashion Sneakers (Clothing, Shoes & Jewelry). The largest seller of Nike products that month was Amazon, with 75% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Nike sell on Amazon?
Nike sold an estimated $17.0M on Amazon in September 2026, about 410,000 units. That is -32% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Nike's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Nike Unisex Everyday Cushioned Training Ankle Socks (about 11,000 units); 2. Nike Varsity Elite Backpack (about 8,000 units); 3. 6-Pack Baby/Toddler Socks (about 6,700 units).