Who makes New Balance? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $18.2M est./mo
- Trend
- Declining
- -21%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.4 ★ · 635,593 reviews
- Who sells it
- 311 sellers
- Top seller has 66% of units
New Balance estimated monthly revenue on Amazon
Our read on New Balance
New Balance ranks 2 of 228 brands in Fashion Sneakers on Amazon, with an estimated 16% of the category's revenue. Estimated revenue in September 2026 was $18.2M on 271,000 units, down from $31.7M in June 2026, a change of -43% across 4 months of data. The trend is labeled Declining, at -21% over the latest 2 months. The brand has 6,759 products selling through 311 sellers, and Amazon itself accounts for 66% of units, followed by Terramar Sports Inc at 10% and Blue Ocean Brands at 4%. The average rating is 4.4 across 635,593 reviews. The top product by units is a running beanie, at 5,600 units per month and a 4.6 rating.
Top New Balance products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| New Balance Lightweight Black Skull Cap Beanie for Running | 4.6 ★2,858 reviews | 5,600 | Check price on Amazon |
| New Balance Men's Performance Boxer Briefs with Fly | 4.6 ★86,131 reviews | 1,700 | Check price on Amazon |
| New Balance Boys Sweatpants 3-Pack | 4.5 ★504 reviews | 1,400 | Check price on Amazon |
| New Balance Women's 327 Sneakers | 4.4 ★3,829 reviews | 1,100 | Check price on Amazon |
| New Balance Boys Sweatpants 2-Pack | 4.5 ★139 reviews | 970 | Check price on Amazon |
| New Balance Women's Sports Bras 3 Pack | 4.3 ★280 reviews | 880 | Check price on Amazon |
| New Balance Women's 327 Sneaker | 4.4 ★3,826 reviews | 790 | Check price on Amazon |
| New Balance Women's 608 V5 Casual Comfort Cross Trainer | 4.4 ★45,135 reviews | 770 | Check price on Amazon |
| New Balance Men's 608 V5 Casual Comfort Cross Trainer | 4.6 ★89,508 reviews | 700 | Check price on Amazon |
| New Balance Lightweight Skull Cap for Running | 4.6 ★2,848 reviews | 590 | Check price on Amazon |
Who sells New Balance
- Amazon66%
- Terramar Sports Inc10%
- Blue Ocean Brands4%
- Coalition Supply2%
- Orva Stores2%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 228
Rank 2 of 228 brands in Fashion Sneakers by estimated revenue in September 2026, with 16% of the category.
Frequently asked questions
Who makes New Balance?
New Balance is the brand name on 6,759 products we tracked on Amazon in September 2026 mostly in Fashion Sneakers (Clothing, Shoes & Jewelry). The largest seller of New Balance products that month was Amazon, with 66% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does New Balance sell on Amazon?
New Balance sold an estimated $18.2M on Amazon in September 2026, about 271,000 units. That is -43% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are New Balance's best-selling products on Amazon?
By estimated units sold in September 2026: 1. New Balance Lightweight Black Skull Cap Beanie for Running (about 5,600 units); 2. New Balance Men's Performance Boxer Briefs with Fly (about 1,700 units); 3. New Balance Boys Sweatpants 3-Pack (about 1,400 units).