Who makes WHOOP? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $4.3M est./mo
- Trend
- Declining
- -23%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.2 ★ · 7,955 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
WHOOP estimated monthly revenue on Amazon
Our read on WHOOP
WHOOP ranks 2 of 35 brands in Activity & Fitness Trackers on Amazon, with an estimated 38% of the category's revenue in September 2026. Estimated revenue for the month was $4.3M on 28,000 units, down from $6.3M in June 2026, a change of -31% across 4 months of data. The trend is labeled Declining, at -23% over the last 2 months. The brand has 44 products selling and a single seller, WHOOP AUTHORIZED, which accounts for 100% of units. The top product, the WHOOP Peak 12 Month Membership, sells an estimated 7,900 units per month with a 4.2 rating. The average rating is 4.2 across 7,955 reviews, which falls in our Mixed band.
Top WHOOP products on Amazon
As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.
| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| WHOOP Peak - 12 Month Membership -Sleep and 24/7 Fitness Tracker | 4.2 ★2,688 reviews | 7,900 | Check price on Amazon |
| WHOOP 5.0/MG Basic Charger | 4.3 ★485 reviews | 5,500 | Check price on Amazon |
| WHOOP Life Fitness Tracker- 12 Month Membership-Sleep and 24/7 | 4.0 ★1,540 reviews | 4,100 | Check price on Amazon |
| WHOOP 5.0/MG Screenless Fitness | 4.3 ★646 reviews | 1,500 | Check price on Amazon |
| WHOOP Bicep Band | 4.1 ★352 reviews | 1,200 | Check price on Amazon |
| WHOOP 5.0 CoreKnit | 4.4 ★267 reviews | 1,000 | Check price on Amazon |
| WHOOP 5.0 SuperKnit | 4.4 ★617 reviews | 780 | Check price on Amazon |
| WHOOP 5.0 SuperKnit Luxe | 4.3 ★149 reviews | 480 | Check price on Amazon |
| WHOOP MG Navigator Band, Ultra-Secure Rugged Outdoor Performance | 4.4 ★103 reviews | 260 | Check price on Amazon |
| WHOOP 5.0 LeatherLuxe Band | 4.1 ★41 reviews | 59 | Check price on Amazon |
Who sells WHOOP
- WHOOP AUTHORIZED100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 35
Rank 2 of 35 brands in Activity & Fitness Trackers by estimated revenue in September 2026, with 38% of the category.
Frequently asked questions
Who makes WHOOP?
WHOOP is the brand name on 44 products we tracked on Amazon in September 2026 mostly in Activity & Fitness Trackers (Sports & Outdoors). The largest seller of WHOOP products that month was WHOOP AUTHORIZED, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does WHOOP sell on Amazon?
WHOOP sold an estimated $4.3M on Amazon in September 2026, about 28,000 units. That is -31% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are WHOOP's best-selling products on Amazon?
By estimated units sold in September 2026: 1. WHOOP Peak - 12 Month Membership -Sleep and 24/7 Fitness Tracker (about 7,900 units); 2. WHOOP 5.0/MG Basic Charger (about 5,500 units); 3. WHOOP Life Fitness Tracker- 12 Month Membership-Sleep and 24/7 (about 4,100 units).