Who makes Fitbit? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $7.9M est./mo
- Trend
- Declining
- -26%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.1 ★ · 460,172 reviews
- Who sells it
- 18 sellers
- Top seller has 29% of units
Fitbit estimated monthly revenue on Amazon
Our read on Fitbit
Fitbit ranks 1 of 35 brands in Activity & Fitness Trackers on Amazon, with an estimated 55% share of the category's revenue. Estimated revenue in September 2026 was $7.9M on 66,000 units, down from $12.9M in June 2026, a change of -39% across 4 months of data. The trend is labeled Declining, at -26% over the last 2 months. Fitbit has 68 products selling across 18 sellers. Amazon itself accounts for 29% of units, followed by Advanctech at 22%. The Inspire 3 and Charge 6 each sell an estimated 13,000 units per month, with ratings of 4.2 and 4.0. The brand's average rating is 4.1 across 460,172 reviews, which places it in the Mixed band.
Top Fitbit products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Google Fitbit Inspire 3 | 4.2 ★27,932 reviews | 13,000 | Check price on Amazon |
| Google Fitbit Charge 6 | 4.0 ★22,143 reviews | 13,000 | Check price on Amazon |
| Google Fitbit Versa 4 Fitness Smartwatch, 24/7 Heart Rate | 4.1 ★20,361 reviews | 5,200 | Check price on Amazon |
| Google Fitbit Versa 4 Fitness Smartwatch - Pink Sand/Copper Rose | 4.1 ★20,362 reviews | 2,400 | Check price on Amazon |
| Google Fitbit Air | 4.3 ★2,213 reviews | 2,200 | Check price on Amazon |
| Fitbit Sense 2 Health and Fitness Smartwatch | 4.1 ★10,292 reviews | 1,400 | Check price on Amazon |
| Fitbit Inspire 3 Fitness Tracker | 4.3 ★6,932 reviews | 1,400 | Check price on Amazon |
| Fitbit Inspire 3 Health & Fitness Tracker Bundle | 4.1 ★237 reviews | 1,200 | Check price on Amazon |
| Fitbit Charge 6 Activity Tracker Heart Rate Monitoring | 4.0 ★4,922 reviews | 730 | Check price on Amazon |
| Fitbit Charge 6 Fitness Tracker | 3.9 ★281 reviews | 630 | Check price on Amazon |
Who sells Fitbit
- Amazon29%
- Advanctech22%
- Choice Electronics(Serial Numbers Recorded)19%
- Esquared Trading8%
- Deal B6%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 35
Rank 1 of 35 brands in Activity & Fitness Trackers by estimated revenue in September 2026, with 55% of the category.
Frequently asked questions
Who makes Fitbit?
Fitbit is the brand name on 68 products we tracked on Amazon in September 2026 mostly in Activity & Fitness Trackers (Sports & Outdoors). The largest seller of Fitbit products that month was Amazon, with 29% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Fitbit sell on Amazon?
Fitbit sold an estimated $7.9M on Amazon in September 2026, about 66,000 units. That is -39% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Fitbit's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Google Fitbit Inspire 3 (about 13,000 units); 2. Google Fitbit Charge 6 (about 13,000 units); 3. Google Fitbit Versa 4 Fitness Smartwatch, 24/7 Heart Rate (about 5,200 units).