Who makes Viva? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.3M est./mo
- Trend
- Stable
- +0%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.8 ★ · 59,918 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
Viva estimated monthly revenue on Amazon
Our read on Viva
In September 2026, Viva had estimated revenue of $3.3M and estimated sales of 158,000 units on Amazon, placing it 4th among 52 brands in Paper Towels with a 10% share of that category's revenue. Estimated revenue was $3.3M in June 2026 as well, a change of -2% since the first month, and the trend is labeled Stable. Viva has 13 products selling, led by Viva Signature Cloth Paper Towels, 3 Double Rolls, 86 Sheets, at 57,000 estimated units per month. The average rating is 4.8 across 59,918 reviews. Sales are concentrated: Amazon accounts for 99% of units, with 4 sellers in total.
Top Viva products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Viva Signature Cloth Paper Towels, 3 Double Rolls, 86 Sheets | 4.8 ★14,529 reviews | 57,000 | Check price on Amazon |
| Viva Signature Cloth Paper Towels, 8 Family Triple, 141 Sheets | 4.8 ★14,530 reviews | 35,000 | Check price on Amazon |
| Viva Multi-Surface Cloth Paper Towels, 12 Super Rolls, 81 | 4.6 ★16,536 reviews | 14,000 | Check price on Amazon |
| Viva Signature Cloth Paper Towels, 2 Triple Rolls, 129 Sheets | 4.8 ★14,506 reviews | 3,100 | Check price on Amazon |
| VIVA SIGNTR CLTH TRPL CAS TWL 8 PK 129 | 4.8 ★12,283 reviews | 1,300 | Check price on Amazon |
| Viva Signature Cloth Paper Towels, Task Size | 4.8 ★12,284 reviews | 690 | Check price on Amazon |
| Viva Signature Cloth Paper Towels, 2 Quad Rolls, 172 Sheets per | 4.8 ★14,489 reviews | 490 | Check price on Amazon |
| Viva Multi-Surface Cloth Paper Towels, Task Size - 24 Super | 4.6 ★16,570 reviews | 99 | Check price on Amazon |
Who sells Viva
- Amazon99%
- Liberty Office Supplies<1%
- Homes Supplier LLC<1%
- Lone$tar Deal<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#4 of 52
Rank 4 of 52 brands in Paper Towels by estimated revenue in September 2026, with 10% of the category.
Frequently asked questions
Who makes Viva?
Viva is the brand name on 13 products we tracked on Amazon in September 2026 mostly in Paper Towels (Health & Household). The largest seller of Viva products that month was Amazon, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Viva sell on Amazon?
Viva sold an estimated $3.3M on Amazon in September 2026, about 158,000 units. That is -2% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Viva's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Viva Signature Cloth Paper Towels, 3 Double Rolls, 86 Sheets (about 57,000 units); 2. Viva Signature Cloth Paper Towels, 8 Family Triple, 141 Sheets (about 35,000 units); 3. Viva Multi-Surface Cloth Paper Towels, 12 Super Rolls, 81 (about 14,000 units).