Who makes Vans? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.8M est./mo
- Trend
- Stable
- -6%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 255,287 reviews
- Who sells it
- Mostly one seller
- Top seller has 95% of units
Vans estimated monthly revenue on Amazon
Our read on Vans
Vans ranks 5 of 275 brands in Sneakers on Amazon, with an estimated 4% share of category revenue and a Large size band. Estimated revenue in September 2026 was $1.8M on 37,000 units, down 57% from $4.1M in June 2026, though the trend over the last 2 months is labeled Stable at -6%. Only 4 months of data are available, so the longer pattern is still limited. Sales are concentrated: Amazon accounts for 95% of units, Shopbop (an Amazon company) 4% and Orva Stores 1%. The brand has 914 products selling, an average rating of 4.6 and 255,287 reviews. The top product, the Vans Women's Brooklyn LS Shoe, sells 540 units per month.
Top Vans products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Vans Women's Brooklyn LS Shoe | 4.6 ★3,829 reviews | 540 | Check price on Amazon |
| Vans Kids' Brooklyn LS V Shoe | 4.8 ★2,199 reviews | 490 | Check price on Amazon |
| Vans Men's Brooklyn LS Shoe, Suede/Canvas Black/White, 10.5 | 4.6 ★5,841 reviews | 480 | Check price on Amazon |
| Vans Kids' Brooklyn LS Shoe | 4.6 ★2,506 reviews | 320 | Check price on Amazon |
| Vans Unisex Classic Slip On Unisex Sneakers | 4.5 ★1,172 reviews | 320 | Check price on Amazon |
| Vans Kids' Knu Skool Shoe | 4.7 ★872 reviews | 220 | Check price on Amazon |
| Vans Kids' Seldan Shoe, Basic Gum Classic White | 4.6 ★1,125 reviews | 180 | Check price on Amazon |
| Vans Men's Brooklyn LS Shoe, Canvas Black/Gum, 11 | 4.6 ★5,823 reviews | 180 | Check price on Amazon |
| Vans Kids' Classic Vans Crew Sock ROX Socks | 4.4 ★210 reviews | 160 | Check price on Amazon |
| Vans Men's Range EXP Shoe | 4.7 ★5,833 reviews | 160 | Check price on Amazon |
Who sells Vans
- Amazon95%
- Shopbop (an Amazon company)4%
- Orva Stores1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#5 of 275
Rank 5 of 275 brands in Sneakers by estimated revenue in September 2026, with 4% of the category.
Frequently asked questions
Who makes Vans?
Vans is the brand name on 914 products we tracked on Amazon in September 2026 mostly in Sneakers (Clothing, Shoes & Jewelry). The largest seller of Vans products that month was Amazon, with 95% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Vans sell on Amazon?
Vans sold an estimated $1.8M on Amazon in September 2026, about 37,000 units. That is -57% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Vans's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Vans Women's Brooklyn LS Shoe (about 540 units); 2. Vans Kids' Brooklyn LS V Shoe (about 490 units); 3. Vans Men's Brooklyn LS Shoe, Suede/Canvas Black/White, 10.5 (about 480 units).