Who makes PUMA? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.4M est./mo
- Trend
- Declining
- -26%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 558,200 reviews
- Who sells it
- Mostly one seller
- Top seller has 84% of units
PUMA estimated monthly revenue on Amazon
Our read on PUMA
PUMA is a Large brand in Sneakers, ranking 7 of 275 brands with an estimated 3% of the category's revenue. Estimated revenue in September 2026 was $2.4M on 69,000 units, down from $4.1M in June 2026, a change of -42% since the first month. The trend is Declining, with -26% over the last 2 months. Sales are concentrated: Amazon accounts for 84% of units, while Puma Kids holds 4% and FuelforFans 2%, across 52 sellers and 1,212 products. The top products by monthly units are the 8 Pack Low Cut Running Socks at 3,700 and the EVERCAT Contender Backpack at 2,800. The average rating is 4.6 across 558,200 reviews, which falls in the Strong band. These readings cover 4 months of data.
Top PUMA products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| PUMA mens 8 Pack Low Cut Running Socks | 4.7 ★47,383 reviews | 3,700 | Check price on Amazon |
| PUMA EVERCAT CONTENDER BACKPACK | 4.7 ★17,043 reviews | 2,800 | Check price on Amazon |
| PUMA Kids' Evercat Transformation Duffel | 4.6 ★12,161 reviews | 1,100 | Check price on Amazon |
| PUMA Kids' Meridian Backpack | 4.7 ★6,392 reviews | 1,100 | Check price on Amazon |
| Puma Women's Half Terry Runner Socks 6-Pack | 4.7 ★36,135 reviews | 1,100 | Check price on Amazon |
| PUMA Men's 5-Pack Performance Boxer Briefs | 4.6 ★4,597 reviews | 830 | Check price on Amazon |
| PUMA Women's 6 Pack Low Cut Socks | 4.7 ★36,146 reviews | 680 | Check price on Amazon |
| PUMA Womens No Show Low Cut Moisture Control Sport Socks | 4.7 ★656 reviews | 600 | Check price on Amazon |
| PUMA Kids' Transformation 14" Youth Duffel Bag | 4.6 ★12,158 reviews | 580 | Check price on Amazon |
| PUMA mens PUMA Men s 6 Pack Crew Socks | 4.7 ★25,624 reviews | 490 | Check price on Amazon |
Who sells PUMA
- Amazon84%
- Puma Kids4%
- FuelforFans2%
- SHOEBACCA2%
- Lots Galore2%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#7 of 275
Rank 7 of 275 brands in Sneakers by estimated revenue in September 2026, with 3% of the category.
Frequently asked questions
Who makes PUMA?
PUMA is the brand name on 1,212 products we tracked on Amazon in September 2026 mostly in Sneakers (Clothing, Shoes & Jewelry). The largest seller of PUMA products that month was Amazon, with 84% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does PUMA sell on Amazon?
PUMA sold an estimated $2.4M on Amazon in September 2026, about 69,000 units. That is -42% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are PUMA's best-selling products on Amazon?
By estimated units sold in September 2026: 1. PUMA mens 8 Pack Low Cut Running Socks (about 3,700 units); 2. PUMA EVERCAT CONTENDER BACKPACK (about 2,800 units); 3. PUMA Kids' Evercat Transformation Duffel (about 1,100 units).