Who makes Seventh Generation? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $5.4M est./mo
- Trend
- Declining
- -24%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 203,988 reviews
- Who sells it
- Mostly one seller
- Top seller has 95% of units
Seventh Generation estimated monthly revenue on Amazon
Our read on Seventh Generation
Seventh Generation is a large brand in Liquid Detergent, a Health & Household leaf category with 140 brands, where it ranks 10 and holds an estimated 3% of category revenue. In September 2026, estimated revenue was $5.4M on 263,000 units, down from $8.8M in June 2026, a change of -39% over 4 months of data. The trend is labeled Declining, at -24% across the last 2 months. The brand has 99 products selling and an average rating of 4.6 across 203,988 reviews. Its top product, Free & Clear Dishwasher Detergent Packs, sells an estimated 24,000 units per month. Sales are concentrated: Amazon accounts for 95% of units, among 26 sellers in total.
Top Seventh Generation products on Amazon
As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.
| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Seventh Generation Free & Clear Dishwasher Detergent Packs | 4.6 ★17,027 reviews | 24,000 | Check price on Amazon |
| Seventh Generation Laundry Detergent | 4.6 ★21,558 reviews | 17,000 | Check price on Amazon |
| Seventh Generation Disinfecting Wipes | 4.4 ★3,439 reviews | 14,000 | Check price on Amazon |
| Seventh Generation, Dishwasher Detergent Gel | 4.6 ★7,579 reviews | 13,000 | Check price on Amazon |
| Seventh Generation, All Purpose Cleaner, Free & Clear, 23 oz | 4.7 ★2,165 reviews | 11,000 | Check price on Amazon |
| Seventh Generation Laundry Detergent Sheets | 4.5 ★1,812 reviews | 9,000 | Check price on Amazon |
| Seventh Generation, EasyDose Laundry Detergent | 4.5 ★13,764 reviews | 8,400 | Check price on Amazon |
| Seventh Generation Dish Liquid Soap Free & Clear liquid soap | 4.7 ★17,556 reviews | 7,600 | Check price on Amazon |
| Seventh Generation Laundry Detergent Packs | 4.5 ★6,109 reviews | 6,800 | Check price on Amazon |
| Seventh Generation, All Purpose Cleaner, Lemon Chamomile scent | 4.6 ★3,613 reviews | 6,700 | Check price on Amazon |
Who sells Seventh Generation
- Amazon95%
- CLOSEOUT DISTRIBUTION DIRECT1%
- Fast and Precise by Staples1%
- Useful Universe<1%
- MAXIMUS DEALS<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#10 of 140
Rank 10 of 140 brands in Liquid Detergent by estimated revenue in September 2026, with 3% of the category.
Frequently asked questions
Who makes Seventh Generation?
Seventh Generation is the brand name on 99 products we tracked on Amazon in September 2026 mostly in Liquid Detergent (Health & Household). The largest seller of Seventh Generation products that month was Amazon, with 95% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Seventh Generation sell on Amazon?
Seventh Generation sold an estimated $5.4M on Amazon in September 2026, about 263,000 units. That is -39% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Seventh Generation's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Seventh Generation Free & Clear Dishwasher Detergent Packs (about 24,000 units); 2. Seventh Generation Laundry Detergent (about 17,000 units); 3. Seventh Generation Disinfecting Wipes (about 14,000 units).