Who makes Safety 1st? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $5.2M est./mo
- Trend
- Stable
- +6%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 348,221 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
Safety 1st estimated monthly revenue on Amazon
Our read on Safety 1st
Safety 1st is a large brand in Baby Products, ranking 3 of 20 brands in Convertible Car Seats with 9% of that category's estimated revenue. In September 2026, estimated revenue was $5.2M on 176,000 units, up 6% from $5.0M in June 2026, and the trend is stable. The brand has 154 products selling and an average rating of 4.6 across 348,221 reviews. Its top product, the Electrical Outlet Baby Proof Covers, sells an estimated 38,000 units a month at a 4.8 rating. Sales are concentrated: Amazon accounts for 99% of units, while 9 sellers are active in total. The data covers 4 months.
Top Safety 1st products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Safety 1st Electrical Outlet Baby Proof Covers | 4.8 ★26,815 reviews | 38,000 | Check price on Amazon |
| Safety 1st Fold-Up Nail Clippers | 4.8 ★2,252 reviews | 14,000 | Check price on Amazon |
| Safety 1st Parent Grip Door Knob Covers | 4.5 ★22,701 reviews | 10,000 | Check price on Amazon |
| Safety 1st Child Proof Stove Knob Covers | 4.4 ★23,897 reviews | 8,700 | Check price on Amazon |
| Safety 1st 3-in-1 Nursery Thermometer, Analog | 4.6 ★7,187 reviews | 8,100 | Check price on Amazon |
| Safety 1st Nasal Aspirator, White, One Size | 4.6 ★5,537 reviews | 7,300 | Check price on Amazon |
| Safety 1st Sleepy Baby Nail Clipper | 4.4 ★12,369 reviews | 7,000 | Check price on Amazon |
| Safety 1st Ellaris 3-in-1 Convertible Car Seat | 4.3 ★1,679 reviews | 6,900 | Check price on Amazon |
| Safety 1st Baby Care Basics | 4.8 ★8,031 reviews | 6,000 | Check price on Amazon |
| Safety 1st Easy Grip Brush and Comb | 4.8 ★23,324 reviews | 4,500 | Check price on Amazon |
Who sells Safety 1st
- Amazon99%
- Quiet Waters Market<1%
- KidsStuff.com: Perfectly Safe & Natural Baby Home<1%
- Baby Headquarters<1%
- Hearthshire<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 20
Rank 3 of 20 brands in Convertible Car Seats by estimated revenue in September 2026, with 9% of the category.
Frequently asked questions
Who makes Safety 1st?
Safety 1st is the brand name on 154 products we tracked on Amazon in September 2026 mostly in Convertible Car Seats (Baby Products). The largest seller of Safety 1st products that month was Amazon, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Safety 1st sell on Amazon?
Safety 1st sold an estimated $5.2M on Amazon in September 2026, about 176,000 units. That is +6% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Safety 1st's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Safety 1st Electrical Outlet Baby Proof Covers (about 38,000 units); 2. Safety 1st Fold-Up Nail Clippers (about 14,000 units); 3. Safety 1st Parent Grip Door Knob Covers (about 10,000 units).