Who makes Graco? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $41.0M est./mo
- Trend
- Growing
- +12%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 324,243 reviews
- Who sells it
- Mostly one seller
- Top seller has 96% of units
Graco estimated monthly revenue on Amazon
Our read on Graco
Graco ranks 1 of 20 brands in Convertible Car Seats on Amazon, with an estimated 56% of the category's revenue. Estimated revenue in September 2026 was $41.0M on 263,000 units, up 36% from $30.1M in June 2026, the first of 4 months of data. Over the last 2 months the trend reads as growing, at +12%. The brand has 414 products selling and an average rating of 4.7 across 324,243 reviews. Its top products are the TurboBooster 2.0 Backless Booster Car Seat at 21,000 units per month, the Extend2Fit 2-in-1 Convertible Car Seat at 13,000, and the Tranzitions 3-in-1 Harness Booster Car Seat at 11,000. Sales are concentrated: Amazon accounts for 96% of units, among 28 sellers.
Top Graco products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Graco TurboBooster 2.0 Backless Booster Car Seat | 4.8 ★12,473 reviews | 21,000 | Check price on Amazon |
| Graco Extend2Fit 2-in-1 Convertible Car Seat | 4.8 ★57,313 reviews | 13,000 | Check price on Amazon |
| Graco Tranzitions 3-in-1 Harness Booster Car Seat | 4.7 ★1,277 reviews | 11,000 | Check price on Amazon |
| Graco TurboBooster 2.0 Highback & Backless Booster Car Seat | 4.7 ★5,229 reviews | 10,000 | Check price on Amazon |
| Graco EasyTurn 360 2-in-1 Rotating Convertible Car Seat | 4.6 ★1,099 reviews | 6,800 | Check price on Amazon |
| Graco SnugRide Lite LX Infant Car Seat | 4.8 ★7,728 reviews | 5,700 | Check price on Amazon |
| Graco On the Go Zip DLX Pack 'n Play Playard | 4.8 ★3,019 reviews | 5,300 | Check price on Amazon |
| Graco SnugRide Lite Infant Car Seat Base | 4.9 ★20,974 reviews | 5,200 | Check price on Amazon |
| Graco Slim Spaces Compact Baby Swing, Reign | 4.6 ★3,266 reviews | 4,900 | Check price on Amazon |
| Graco TriRide 3-in-1 Convertible Car Seat | 4.7 ★461 reviews | 4,800 | Check price on Amazon |
Who sells Graco
- Amazon96%
- SNK Official Store1%
- Baby Headquarters1%
- Piccolino Baby1%
- All in Tools USA LLC<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 20
Rank 1 of 20 brands in Convertible Car Seats by estimated revenue in September 2026, with 56% of the category.
Frequently asked questions
Who makes Graco?
Graco is the brand name on 414 products we tracked on Amazon in September 2026 mostly in Convertible Car Seats (Baby Products). The largest seller of Graco products that month was Amazon, with 96% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Graco sell on Amazon?
Graco sold an estimated $41.0M on Amazon in September 2026, about 263,000 units. That is +36% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Graco's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Graco TurboBooster 2.0 Backless Booster Car Seat (about 21,000 units); 2. Graco Extend2Fit 2-in-1 Convertible Car Seat (about 13,000 units); 3. Graco Tranzitions 3-in-1 Harness Booster Car Seat (about 11,000 units).