Who makes Red Bull? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $16.5M est./mo
- Trend
- Growing
- +27%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 119,640 reviews
- Who sells it
- Mostly one seller
- Top seller has >99% of units
Red Bull estimated monthly revenue on Amazon
Our read on Red Bull
Red Bull is a Large brand in Energy Drinks, ranking 2 among 211 brands in that category with a 17% share of estimated category revenue. Estimated revenue was $16.5M in September 2026, up from $11.7M in June 2026, a change of +42% across 4 months of data. The trend is labeled Growing, at +27% over the last 2 months. The brand has 113 products selling and an estimated 417,000 units in the latest month. Red Bull Energy Drink leads at an estimated 37,000 units per month. Sales are concentrated, with Amazon accounting for more than 99% of units among 8 sellers. The average rating is 4.7 across 119,640 reviews, which falls in the Strong band.
Top Red Bull products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Red Bull Energy Drink | 4.7 ★45,971 reviews | 37,000 | Check price on Amazon |
| Red Bull Sugarfree Energy Drink | 4.8 ★27,039 reviews | 19,000 | Check price on Amazon |
| Red Bull Energy Drink Variety Advent Calendar Pack | 4.7 ★36 reviews | 14,000 | Check price on Amazon |
| Red Bull Sugarfree Energy Drink, Variety Pack | 4.8 ★470 reviews | 12,000 | Check price on Amazon |
| Red Bull Energy Drink, White Peach | 4.8 ★1,204 reviews | 11,000 | Check price on Amazon |
| Red Bull Energy Drink, Variety Pack | 4.8 ★449 reviews | 6,600 | Check price on Amazon |
| Red Bull Energy Drink, 8.4 Oz, 4-count | 4.7 ★45,970 reviews | 6,600 | Check price on Amazon |
| Red Bull Energy Drink, Summer Celebration Variety Pack | 4.7 ★179 reviews | 6,000 | Check price on Amazon |
| Red Bull Energy Drink, Watermelon | 4.7 ★11,265 reviews | 5,400 | Check price on Amazon |
| Red Bull Energy Drink, Juneberry | 4.7 ★2,562 reviews | 5,300 | Check price on Amazon |
Who sells Red Bull
- Amazon>99%
- Carpe Diem Trading, Inc<1%
- JC King & DIY Control<1%
- NxtGenn<1%
- S.H.H ONLINE LC<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 211
Rank 2 of 211 brands in Energy Drinks by estimated revenue in September 2026, with 17% of the category.
Frequently asked questions
Who makes Red Bull?
Red Bull is the brand name on 113 products we tracked on Amazon in September 2026 mostly in Energy Drinks (Grocery & Gourmet Food). The largest seller of Red Bull products that month was Amazon, with >99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Red Bull sell on Amazon?
Red Bull sold an estimated $16.5M on Amazon in September 2026, about 417,000 units. That is +42% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Red Bull's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Red Bull Energy Drink (about 37,000 units); 2. Red Bull Sugarfree Energy Drink (about 19,000 units); 3. Red Bull Energy Drink Variety Advent Calendar Pack (about 14,000 units).