Who makes Pure Protein? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $4.4M est./mo
- Trend
- Declining
- -19%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.4 ★ · 142,029 reviews
- Who sells it
- Mostly one seller
- Top seller has >99% of units
Pure Protein estimated monthly revenue on Amazon
Our read on Pure Protein
Pure Protein ranks 2 of 87 brands in Protein Bars on Amazon, with an estimated 15% of the category's revenue. Estimated revenue in September 2026 was $4.4M on 261,000 units, down 22% from $5.6M in June 2026, the first of 4 months of data. The trend is labeled declining, at -19% over the latest 2 months. The brand has 32 products selling, led by Pure Protein Chocolate Deluxe Protein Bars at 65,000 units per month and Pure Protein Chocolate Peanut Butter Protein Bars at 53,000. Ratings average 4.4 across 142,029 reviews. Sales are concentrated, since Amazon accounts for more than 99% of units among 3 sellers.
Top Pure Protein products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Pure Protein Chocolate Deluxe Protein Bars | 4.4 ★16,091 reviews | 65,000 | Check price on Amazon |
| Pure Protein Chocolate Peanut Butter Protein Bars | 4.5 ★23,032 reviews | 53,000 | Check price on Amazon |
| Pure Protein Pure Protein Bars | 4.3 ★10,601 reviews | 22,000 | Check price on Amazon |
| Pure Protein Chocolate Peanut Caramel Protein Bars | 4.5 ★13,981 reviews | 19,000 | Check price on Amazon |
| Pure Protein Chocolate Salted Caramel Protein Bars | 4.4 ★10,330 reviews | 17,000 | Check price on Amazon |
| Pure Protein Galactic Brownie Protein Bars | 4.3 ★1,919 reviews | 15,000 | Check price on Amazon |
| Pure Protein Variety Pack Protein Bars | 4.5 ★34,471 reviews | 12,000 | Check price on Amazon |
| Pure Protein Cookies And Cream Protein Bars | 4.1 ★1,312 reviews | 11,000 | Check price on Amazon |
| Pure Protein Chewy Chocolate Chip Protein Bars | 4.5 ★6,825 reviews | 10,000 | Check price on Amazon |
| Pure Protein Fruity PEBBLES™ Protein Bars | 4.2 ★999 reviews | 5,600 | Check price on Amazon |
Who sells Pure Protein
- Amazon>99%
- Robert Irvine's FITCRUNCH<1%
- HelloWorld!!!<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 87
Rank 2 of 87 brands in Protein Bars by estimated revenue in September 2026, with 15% of the category.
Frequently asked questions
Who makes Pure Protein?
Pure Protein is the brand name on 32 products we tracked on Amazon in September 2026 mostly in Protein Bars (Health & Household). The largest seller of Pure Protein products that month was Amazon, with >99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Pure Protein sell on Amazon?
Pure Protein sold an estimated $4.4M on Amazon in September 2026, about 261,000 units. That is -22% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Pure Protein's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Pure Protein Chocolate Deluxe Protein Bars (about 65,000 units); 2. Pure Protein Chocolate Peanut Butter Protein Bars (about 53,000 units); 3. Pure Protein Pure Protein Bars (about 22,000 units).