Who makes Nulo? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.7M est./mo
- Trend
- Declining
- -11%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 20,696 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
Nulo estimated monthly revenue on Amazon
Our read on Nulo
Nulo is a large brand in Dry Pet Food on Amazon, ranking 17 of 126 brands in that category with about 1% of estimated category revenue. Estimated revenue was $2.7M in September 2026, with 79,000 estimated units, down from $3.5M in June 2026, a change of -25% over 4 months of data. The trend is labeled declining, at -11% across the latest 2 months. The brand has 119 products selling and an average rating of 4.5 from 20,696 reviews. Its top product, the Freestyle Cat & Kitten Dry Food in Chicken & Cod, sells an estimated 10,000 units a month. Sales are concentrated: Amazon accounts for 99% of units among 6 sellers.
Top Nulo products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Nulo Freestyle Cat & Kitten Dry Food - Chicken & Cod Recipe | 4.6 ★2,321 reviews | 10,000 | Check price on Amazon |
| Nulo Signature Stews Variety Pack: Small Breed Wet Dog Food | 4.4 ★657 reviews | 6,500 | Check price on Amazon |
| Nulo Canned Wet Cat Food, Shredded | 4.3 ★725 reviews | 4,400 | Check price on Amazon |
| Nulo Freestyle Grain-Free Perfect Purees Premium Wet Cat Treats | 4.3 ★3,250 reviews | 3,500 | Check price on Amazon |
| Nulo FreeStyle Dry Cat Food Indoor | 4.5 ★1,598 reviews | 2,800 | Check price on Amazon |
| Nulo Freestyle Cat & Kitten Dry Food - Turkey & Duck Recipe | 4.6 ★775 reviews | 2,400 | Check price on Amazon |
| Nulo FreeStyle Small Breed Grain-Free Dry Dog Food | 4.6 ★1,194 reviews | 2,300 | Check price on Amazon |
| Nulo Freestyle Adult Trim Dry Cat Food | 4.4 ★897 reviews | 1,700 | Check price on Amazon |
| Nulo Freestyle Senior Grain-Free Dry Cat Food | 4.6 ★888 reviews | 1,600 | Check price on Amazon |
| Nulo Freestyle Grain-Free Shredded Cat and Kitten Canned Food | 4.4 ★249 reviews | 1,500 | Check price on Amazon |
Who sells Nulo
- Amazon99%
- Logosell's<1%
- MooreOnlineMercantile<1%
- AMN PRODUCTS<1%
- Only Natural Pet<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#17 of 126
Rank 17 of 126 brands in Dry Pet Food by estimated revenue in September 2026, with 1% of the category.
Frequently asked questions
Who makes Nulo?
Nulo is the brand name on 119 products we tracked on Amazon in September 2026 mostly in Dry Pet Food (Pet Supplies). The largest seller of Nulo products that month was Amazon, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Nulo sell on Amazon?
Nulo sold an estimated $2.7M on Amazon in September 2026, about 79,000 units. That is -25% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Nulo's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Nulo Freestyle Cat & Kitten Dry Food - Chicken & Cod Recipe (about 10,000 units); 2. Nulo Signature Stews Variety Pack: Small Breed Wet Dog Food (about 6,500 units); 3. Nulo Canned Wet Cat Food, Shredded (about 4,400 units).