Who makes Blue Buffalo? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $27.9M est./mo
- Trend
- Stable
- -10%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 586,243 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
Blue Buffalo estimated monthly revenue on Amazon
Our read on Blue Buffalo
Blue Buffalo ranks 3 of 126 brands in Dry Pet Food on Amazon, with an estimated 11% of the category's revenue in September 2026. Estimated monthly revenue was $27.9M on 1,091,000 units, down from $35.0M in June 2026, a change of -20% across 4 months of data. The recent trend is labeled Stable, with -10% over the last 2 months. The brand has 462 products selling and an average rating of 4.6 across 586,243 reviews. Its top product, the Life Protection Formula Chicken Adult Dry Dog Food, sells an estimated 28,000 units per month. Sales are concentrated: Amazon accounts for 99% of units, while 16 sellers are listed in total.
Top Blue Buffalo products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Blue Buffalo Life Protection Formula Chicken Adult Dry Dog Food | 4.7 ★29,723 reviews | 28,000 | Check price on Amazon |
| Blue Buffalo Life Protection Formula Chicken Small Senior Dog Food | 4.7 ★7,202 reviews | 15,000 | Check price on Amazon |
| Blue Buffalo Blue's Stew Variety Pack Wet Dog Food | 4.5 ★3,170 reviews | 15,000 | Check price on Amazon |
| Blue Buffalo Nudges Grillers Chicken Dog Treats | 4.7 ★4,495 reviews | 15,000 | Check price on Amazon |
| Blue Buffalo Health Bars Apples & Yogurt Dog Biscuits | 4.8 ★13,106 reviews | 14,000 | Check price on Amazon |
| Blue Buffalo Health Bars Apples & Yogurt Mini Dog Biscuits | 4.8 ★2,183 reviews | 14,000 | Check price on Amazon |
| Blue Buffalo Health Bars Bananas & Yogurt Dog Biscuits | 4.7 ★5,613 reviews | 13,000 | Check price on Amazon |
| Blue Buffalo Bursts Chicken Crunchy & Creamy Cat Treats | 4.7 ★4,617 reviews | 13,000 | Check price on Amazon |
| Blue Buffalo Bits Salmon Training Treats | 4.7 ★5,117 reviews | 12,000 | Check price on Amazon |
| Blue Buffalo Nudges Grillers Steak Dog Treats | 4.6 ★3,908 reviews | 12,000 | Check price on Amazon |
Who sells Blue Buffalo
- Amazon99%
- PantherProvisions<1%
- Noble Sparrow<1%
- Candy and Convenience Corner<1%
- Kathy's Deals<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 126
Rank 3 of 126 brands in Dry Pet Food by estimated revenue in September 2026, with 11% of the category.
Frequently asked questions
Who makes Blue Buffalo?
Blue Buffalo is the brand name on 462 products we tracked on Amazon in September 2026 mostly in Dry Pet Food (Pet Supplies). The largest seller of Blue Buffalo products that month was Amazon, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Blue Buffalo sell on Amazon?
Blue Buffalo sold an estimated $27.9M on Amazon in September 2026, about 1,091,000 units. That is -20% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Blue Buffalo's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Blue Buffalo Life Protection Formula Chicken Adult Dry Dog Food (about 28,000 units); 2. Blue Buffalo Life Protection Formula Chicken Small Senior Dog Food (about 15,000 units); 3. Blue Buffalo Blue's Stew Variety Pack Wet Dog Food (about 15,000 units).