Who makes NOW Foods? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.8M est./mo
- Trend
- Declining
- -79%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 624,441 reviews
- Who sells it
- 24 sellers
- Top seller has 42% of units
NOW Foods estimated monthly revenue on Amazon
Our read on NOW Foods
NOW Foods is a Large brand in the Magnesium category within Health & Household, ranking 33 of 507 brands with 1% of estimated category revenue. Estimated monthly revenue was $3.8M in September 2026 on 172,000 units, down 87% from $28.8M in June 2026. The trend is labeled Declining, with a change of -79% over the last 2 months. The brand has 228 products selling and 24 sellers. Amazon accounts for 42% of units, followed by Highland Health Foods at 19% and Green Valley Health Market LLC at 16%. The average rating is 4.6 across 624,441 reviews. The top product, NOW Supplements, NAC, sells 17,000 units per month. This view covers 4 months of data.
Top NOW Foods products on Amazon
As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.
| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| NOW Supplements, NAC | 4.6 ★21,499 reviews | 17,000 | Check price on Amazon |
| Now Foods Super Enzymes, 180 Capsules | 4.6 ★23,707 reviews | 13,000 | Check price on Amazon |
| NOW Foods, Organic Amaranth Whole Grain | 4.6 ★1,315 reviews | 11,000 | Check price on Amazon |
| NOW Supplements, Whole Psyllium Husks | 4.6 ★12,793 reviews | 9,200 | Check price on Amazon |
| Now Foods Magnesium Glycinate, 240 Tablets | 4.8 ★1,123 reviews | 8,200 | Check price on Amazon |
| NOW Supplements, L-Glutamine 500 mg | 4.5 ★13,281 reviews | 7,500 | Check price on Amazon |
| Xyliwhite Toothpaste Now Foods 6.4 oz Tube | 4.6 ★5,309 reviews | 4,800 | Check price on Amazon |
| NOW Foods L-Theanine, Double Strength 200 mg Per Cap | 4.7 ★1,338 reviews | 4,500 | Check price on Amazon |
| Now Supplements Vitamin D3 K2 | 4.8 ★13,808 reviews | 4,200 | Check price on Amazon |
| NOW Foods, Organic Oat Bran | 4.8 ★774 reviews | 4,100 | Check price on Amazon |
Who sells NOW Foods
- Amazon42%
- Highland Health Foods19%
- Green Valley Health Market LLC16%
- Nutri Catalog8%
- Spicy Products LLC5%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#33 of 507
Rank 33 of 507 brands in Magnesium by estimated revenue in September 2026, with 1% of the category.
Frequently asked questions
Who makes NOW Foods?
NOW Foods is the brand name on 228 products we tracked on Amazon in September 2026 mostly in Magnesium (Health & Household). The largest seller of NOW Foods products that month was Amazon, with 42% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does NOW Foods sell on Amazon?
NOW Foods sold an estimated $3.8M on Amazon in September 2026, about 172,000 units. That is -87% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are NOW Foods's best-selling products on Amazon?
By estimated units sold in September 2026: 1. NOW Supplements, NAC (about 17,000 units); 2. Now Foods Super Enzymes, 180 Capsules (about 13,000 units); 3. NOW Foods, Organic Amaranth Whole Grain (about 11,000 units).