Who makes Nature's Bounty? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $13.9M est./mo
- Trend
- Declining
- -13%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 2,010,702 reviews
- Who sells it
- Mostly one seller
- Top seller has 85% of units
Nature's Bounty estimated monthly revenue on Amazon
Our read on Nature's Bounty
Nature's Bounty is a Large brand in Amazon's Magnesium category, ranking 5 of 507 brands with about 3% of estimated category revenue. Estimated revenue in September 2026 was $13.9M on 1,061,000 units, down 10% from $15.5M in June 2026. Over the latest 2 months the trend reads as Declining at -13%. Sales are concentrated: Amazon accounts for 85% of units, with WWCO at 3% and My Great Goods at 2%, across 43 sellers. The brand has 206 products selling and an average rating of 4.7 across 2,010,702 reviews. Its top products, Magnesium Glycinate 240 mg Capsules, Magnesium 500 mg Tablets and Zinc 50mg Caplets, each also hold a 4.7 rating.
Top Nature's Bounty products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Nature’s Bounty High Absorption Magnesium Glycinate 240 mg Capsules | 4.7 ★7,414 reviews | 69,000 | Check price on Amazon |
| Nature's Bounty Magnesium 500 mg Tablets | 4.7 ★108,293 reviews | 67,000 | Check price on Amazon |
| Nature’s Bounty Zinc 50mg Caplets | 4.7 ★217,982 reviews | 58,000 | Check price on Amazon |
| Nature's Bounty Advanced Hair | 4.6 ★72,798 reviews | 53,000 | Check price on Amazon |
| Nature’s Bounty Iron 65mg | 4.7 ★36,675 reviews | 32,000 | Check price on Amazon |
| Nature's Bounty Super B Complex Vitamins with Vitamin C & Folic Acid | 4.7 ★60,695 reviews | 26,000 | Check price on Amazon |
| Nature's Bounty Vitamin D3 5000 IU Softgels | 4.8 ★84,271 reviews | 26,000 | Check price on Amazon |
| Nature's Bounty Calcium 1200mg with 1000 IU Vitamin D3 | 4.6 ★44,763 reviews | 26,000 | Check price on Amazon |
| Nature's Bounty Berberine 1000mg Capsules | 4.5 ★4,117 reviews | 23,000 | Check price on Amazon |
| Nature's Bounty Melatonin 5mg Dual Spectrum | 4.6 ★19,783 reviews | 18,000 | Check price on Amazon |
Who sells Nature's Bounty
- Amazon85%
- WWCO3%
- My Great Goods2%
- VerSure2%
- Modernparty1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#5 of 507
Rank 5 of 507 brands in Magnesium by estimated revenue in September 2026, with 3% of the category.
Frequently asked questions
Who makes Nature's Bounty?
Nature's Bounty is the brand name on 206 products we tracked on Amazon in September 2026 mostly in Magnesium (Health & Household). The largest seller of Nature's Bounty products that month was Amazon, with 85% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Nature's Bounty sell on Amazon?
Nature's Bounty sold an estimated $13.9M on Amazon in September 2026, about 1,061,000 units. That is -10% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Nature's Bounty's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Nature’s Bounty High Absorption Magnesium Glycinate 240 mg Capsules (about 69,000 units); 2. Nature's Bounty Magnesium 500 mg Tablets (about 67,000 units); 3. Nature’s Bounty Zinc 50mg Caplets (about 58,000 units).