Who makes Natural Vitality? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.9M est./mo
- Trend
- Declining
- -24%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 91,783 reviews
- Who sells it
- 3 sellers
- Top seller has 66% of units
Natural Vitality estimated monthly revenue on Amazon
Our read on Natural Vitality
Natural Vitality is a Large brand in the Magnesium category of Health & Household, ranked 25 of 507 brands with about 1% of the category's estimated revenue. In September 2026 it had estimated revenue of $1.9M and 88,000 estimated units across 24 products. Estimated revenue was $2.8M in June 2026, a change of -31% since the first month, and the trend is Declining at -24% over the last 2 months. Calm Magnesium Powder leads at an estimated 30,000 units per month with a 4.6 rating. The brand averages 4.5 across 91,783 reviews. Amazon accounts for 66% of units, and From Soup to Nuts LLC. accounts for 34%. This view covers 4 months of data.
Top Natural Vitality products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Natural Vitality Calm Magnesium Powder | 4.6 ★42,663 reviews | 30,000 | Check price on Amazon |
| Natural Vitality Calm Magnesium Gummies | 4.5 ★12,937 reviews | 11,000 | Check price on Amazon |
| Natural Vitality Sleep Gummies | 4.4 ★3,099 reviews | 10,000 | Check price on Amazon |
| Natural Vitality Calm Sleep Capsules | 4.4 ★1,826 reviews | 5,500 | Check price on Amazon |
| Natural Vitality Calm Magnesium Stick Packets | 4.4 ★1,319 reviews | 5,300 | Check price on Amazon |
| Natural Vitality Calm Magnesium Powder | 4.6 ★6,717 reviews | 3,200 | Check price on Amazon |
| Natural Vitality Kids Calm Magnesium Glycinate Gummies | 4.4 ★149 reviews | 3,100 | Check price on Amazon |
| Natural Vitality Calm Magnesium Glycinate Gummies | 4.5 ★165 reviews | 2,800 | Check price on Amazon |
| Natural Vitality Calm Sleep Melatonin | 4.4 ★6,744 reviews | 2,800 | Check price on Amazon |
| Natural Vitality MaxCalm Magnesium Glycinate Powder | 4.3 ★208 reviews | 2,500 | Check price on Amazon |
Who sells Natural Vitality
- Amazon66%
- From Soup to Nuts LLC.34%
- GreenFoods<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#25 of 507
Rank 25 of 507 brands in Magnesium by estimated revenue in September 2026, with 1% of the category.
Frequently asked questions
Who makes Natural Vitality?
Natural Vitality is the brand name on 24 products we tracked on Amazon in September 2026 mostly in Magnesium (Health & Household). The largest seller of Natural Vitality products that month was Amazon, with 66% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Natural Vitality sell on Amazon?
Natural Vitality sold an estimated $1.9M on Amazon in September 2026, about 88,000 units. That is -31% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Natural Vitality's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Natural Vitality Calm Magnesium Powder (about 30,000 units); 2. Natural Vitality Calm Magnesium Gummies (about 11,000 units); 3. Natural Vitality Sleep Gummies (about 10,000 units).