Who makes Natural Balance? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.6M est./mo
- Trend
- Stable
- -2%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 43,069 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
Natural Balance estimated monthly revenue on Amazon
Our read on Natural Balance
In September 2026, Natural Balance ranked 14th among 126 brands in Dry Pet Food, a leaf category within Pet Supplies, with estimated revenue of $3.6M and 86,000 units. That is about 1% of the category's estimated revenue. Estimated revenue was $4.0M in June 2026, the first of 4 months of data, and the change since then is -8%. The recent trend is labeled Stable, at -2% over 2 months. The brand has 124 products selling, and its average rating is 4.5 across 43,069 reviews. Sales are concentrated, as Amazon accounts for 99% of units among 4 sellers. The top product is the Salmon & Sweet Potato dog food, at 7,700 units per month.
Top Natural Balance products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Natural Balance Limited Ingredient, Dog Food, Salmon & Sweet | 4.4 ★2,270 reviews | 7,700 | Check price on Amazon |
| Natural Balance Limited Ingredient Cat Food | 4.6 ★1,523 reviews | 4,400 | Check price on Amazon |
| Natural Balance Limited Ingredient, Salmon & Sweet Potato, 4 lb | 4.6 ★1,700 reviews | 4,300 | Check price on Amazon |
| Natural Balance Rewards Minis | 4.7 ★3,719 reviews | 4,200 | Check price on Amazon |
| Natural Balance Limited Ingredient, Lamb & Brown Rice, 24 lb | 4.6 ★1,681 reviews | 2,800 | Check price on Amazon |
| Natural Balance Fat Dogs, Chicken Meal | 4.5 ★4,508 reviews | 1,800 | Check price on Amazon |
| Natural Balance Limited Ingredient Dog Food | 4.6 ★2,179 reviews | 1,800 | Check price on Amazon |
| Natural Balance Limited Ingredient, Sweet Potato & Salmon, 13 | 4.2 ★741 reviews | 1,700 | Check price on Amazon |
| Natural Balance Limited Ingredient, Small Breed, Lamb & Brown | 4.6 ★2,067 reviews | 1,700 | Check price on Amazon |
| Natural Balance Limited Ingredient, Salmon & Brown Rice, 24 lb | 4.6 ★1,177 reviews | 1,700 | Check price on Amazon |
Who sells Natural Balance
- Amazon99%
- Healthway Shop1%
- Monster Pets<1%
- Angry Chi<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#14 of 126
Rank 14 of 126 brands in Dry Pet Food by estimated revenue in September 2026, with 1% of the category.
Frequently asked questions
Who makes Natural Balance?
Natural Balance is the brand name on 124 products we tracked on Amazon in September 2026 mostly in Dry Pet Food (Pet Supplies). The largest seller of Natural Balance products that month was Amazon, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Natural Balance sell on Amazon?
Natural Balance sold an estimated $3.6M on Amazon in September 2026, about 86,000 units. That is -8% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Natural Balance's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Natural Balance Limited Ingredient, Dog Food, Salmon & Sweet (about 7,700 units); 2. Natural Balance Limited Ingredient Cat Food (about 4,400 units); 3. Natural Balance Limited Ingredient, Salmon & Sweet Potato, 4 lb (about 4,300 units).