Who makes Luvs? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.8M est./mo
- Trend
- Stable
- +7%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 58,962 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
Luvs estimated monthly revenue on Amazon
Our read on Luvs
Luvs ranks 4 of 75 brands in Disposable Diapers on Amazon, with an estimated 4% share of the category's revenue. Estimated revenue in September 2026 was $1.8M on 45,000 units, up 14% from $1.6M in June 2026, and the trend is labeled Stable at +7% over 2 months. The brand has 21 products selling, led by Luvs Platinum Protection Size S5 at 8,200 estimated units per month and Size S8 at 5,200. Sales are concentrated: Amazon accounts for 99% of units, among 5 sellers in total. The average rating is 4.5 across 58,962 reviews, which falls in the Strong band. This reflects 4 months of data.
Top Luvs products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Luvs Platinum Protection Baby Diapers, Size S5 (20-37 lb), 172 | 4.5 ★20,651 reviews | 8,200 | Check price on Amazon |
| Luvs Platinum Protection Baby Diapers, Size S8 (30+ lb), 108 | 4.5 ★20,649 reviews | 5,200 | Check price on Amazon |
| Luvs Newborn Ultra Leakguards Diapers | 4.7 ★383 reviews | 160 | Check price on Amazon |
| Diapers Size 5 | 4.7 ★17,279 reviews | 13 | Check price on Amazon |
Who sells Luvs
- Amazon99%
- RemoteConcept<1%
- Golden Breeze Ventures<1%
- ChooseBuyNow LLC.<1%
- WayDeals<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#4 of 75
Rank 4 of 75 brands in Disposable Diapers by estimated revenue in September 2026, with 4% of the category.
Frequently asked questions
Who makes Luvs?
Luvs is the brand name on 21 products we tracked on Amazon in September 2026 mostly in Disposable Diapers (Baby Products). The largest seller of Luvs products that month was Amazon, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Luvs sell on Amazon?
Luvs sold an estimated $1.8M on Amazon in September 2026, about 45,000 units. That is +14% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Luvs's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Luvs Platinum Protection Baby Diapers, Size S5 (20-37 lb), 172 (about 8,200 units); 2. Luvs Platinum Protection Baby Diapers, Size S8 (30+ lb), 108 (about 5,200 units); 3. Luvs Newborn Ultra Leakguards Diapers (about 160 units).