Who makes HUGGIES? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $25.7M est./mo
- Trend
- Growing
- +11%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 655,542 reviews
- Who sells it
- Mostly one seller
- Top seller has 97% of units
HUGGIES estimated monthly revenue on Amazon
Our read on HUGGIES
HUGGIES is a Large brand in Baby Products, ranking 2 of 75 brands in Disposable Diapers with an estimated 36% of that category's revenue. Estimated revenue was $25.7M in September 2026 on 968,000 units, up 11% from $23.1M in June 2026, and the trend is labeled Growing. The brand has 313 products selling and an average rating of 4.7 across 655,542 reviews. Its best-selling listings are Huggies Natural Care Sensitive Baby Wipes at 103,000 units per month and Huggies Simply Clean Baby Wipes at 92,000. Sales are concentrated: Amazon holds 97% of units, and 34 sellers appear in total. This view covers 4 months of data.
Top HUGGIES products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Huggies Natural Care Sensitive Baby Wipes | 4.8 ★194,694 reviews | 103,000 | Check price on Amazon |
| Huggies Simply Clean Baby Wipes, Unscented, 11 Packs, 704 Wipes | 4.8 ★80,363 reviews | 92,000 | Check price on Amazon |
| Huggies Little Snugglers Newborn Diapers | 4.8 ★102,845 reviews | 14,000 | Check price on Amazon |
| Huggies Simply Clean Baby Wipes, Fresh Scent, 3 Packs, 192 Wipes | 4.8 ★6,659 reviews | 13,000 | Check price on Amazon |
| Huggies Natural Care Cucumber | 4.8 ★41,136 reviews | 13,000 | Check price on Amazon |
| Huggies Little Movers Diapers Size 5 | 4.8 ★24,792 reviews | 12,000 | Check price on Amazon |
| Huggies Little Snugglers Diapers Size 1 | 4.8 ★102,843 reviews | 12,000 | Check price on Amazon |
| Huggies Little Swimmers Swim Diapers Size 5-6 | 4.8 ★17,172 reviews | 12,000 | Check price on Amazon |
| Huggies Extra Large Baby Wipes | 4.8 ★4,477 reviews | 11,000 | Check price on Amazon |
| Huggies Snug & Dry Diapers Size 1, 44 Count | 4.7 ★59,908 reviews | 9,100 | Check price on Amazon |
Who sells HUGGIES
- Amazon97%
- IRONMED1%
- SimplyMedical<1%
- I Buy Direct<1%
- Sally Grocers<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 75
Rank 2 of 75 brands in Disposable Diapers by estimated revenue in September 2026, with 36% of the category.
Frequently asked questions
Who makes HUGGIES?
HUGGIES is the brand name on 313 products we tracked on Amazon in September 2026 mostly in Disposable Diapers (Baby Products). The largest seller of HUGGIES products that month was Amazon, with 97% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does HUGGIES sell on Amazon?
HUGGIES sold an estimated $25.7M on Amazon in September 2026, about 968,000 units. That is +11% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are HUGGIES's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Huggies Natural Care Sensitive Baby Wipes (about 103,000 units); 2. Huggies Simply Clean Baby Wipes, Unscented, 11 Packs, 704 Wipes (about 92,000 units); 3. Huggies Little Snugglers Newborn Diapers (about 14,000 units).