Who makes Instinct? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.0M est./mo
- Trend
- Declining
- -32%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.4 ★ · 28,226 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
Instinct estimated monthly revenue on Amazon
Our read on Instinct
Instinct is a large brand in Dry Pet Food, ranking 27 of 126 brands with about 1% of the category's estimated revenue. In September 2026 the brand had estimated revenue of $2.0M and 51,000 estimated units, across 72 products selling. Estimated revenue was $3.8M in June 2026, the first of 4 months of data, and the change since then is -49%. The trend is labeled Declining, with a -32% change over the latest 2 months. Customer ratings are strong, with an average of 4.4 across 28,226 reviews. Instinct Freeze Dried Raw Meals leads on estimated units at 4,000 per month. Sales are concentrated, as Amazon accounts for 100% of units, and the brand has 1 seller.
Top Instinct products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Instinct Freeze Dried Raw Meals | 4.4 ★1,680 reviews | 4,000 | Check price on Amazon |
| Instinct Flaked Entrees, Wet Canned Cat Food | 4.3 ★608 reviews | 3,100 | Check price on Amazon |
| Instinct Limited Ingredient Diet Dry Cat Food | 4.2 ★1,659 reviews | 2,500 | Check price on Amazon |
| Instinct Ultimate Protein Dry Cat Food | 4.7 ★1,604 reviews | 2,100 | Check price on Amazon |
| Instinct Healthy Cravings Grain Free Recipe Variety Pack Natural Wet | 4.4 ★3,711 reviews | 2,000 | Check price on Amazon |
| Instinct Freeze Dried Mixers | 4.6 ★1,577 reviews | 1,800 | Check price on Amazon |
| Instinct Ultimate Protein Grain Free Cage Free Chicken Recipe Natural | 4.7 ★1,607 reviews | 1,700 | Check price on Amazon |
| Instinct RawBoost, Dry Cat Food + Freeze Dried | 4.5 ★1,896 reviews | 1,600 | Check price on Amazon |
| Instinct Freeze Dried Raw Meals Grain Free Dog Food | 4.5 ★598 reviews | 1,400 | Check price on Amazon |
| Instinct RawBoost, Dry Dog Food + Freeze Dried | 4.6 ★1,101 reviews | 1,400 | Check price on Amazon |
Who sells Instinct
- Amazon100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#27 of 126
Rank 27 of 126 brands in Dry Pet Food by estimated revenue in September 2026, with 1% of the category.
Frequently asked questions
Who makes Instinct?
Instinct is the brand name on 72 products we tracked on Amazon in September 2026 mostly in Dry Pet Food (Pet Supplies). The largest seller of Instinct products that month was Amazon, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Instinct sell on Amazon?
Instinct sold an estimated $2.0M on Amazon in September 2026, about 51,000 units. That is -49% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Instinct's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Instinct Freeze Dried Raw Meals (about 4,000 units); 2. Instinct Flaked Entrees, Wet Canned Cat Food (about 3,100 units); 3. Instinct Limited Ingredient Diet Dry Cat Food (about 2,500 units).