Who makes Insta360? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $13.2M est./mo
- Trend
- Stable
- +9%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.4 ★ · 54,587 reviews
- Who sells it
- Mostly one seller
- Top seller has 87% of units
Insta360 estimated monthly revenue on Amazon
Our read on Insta360
Insta360 ranks 1 of 188 brands in Helmet Cameras, with an estimated 37% of the category's revenue. Estimated revenue was $13.2M in September 2026 on 31,000 units, against $13.3M in June 2026, so the trend reads as stable over 4 months of data. The brand has 437 products selling and an average rating of 4.4 across 54,587 reviews. Sales are concentrated: Insta360 Direct accounts for 87% of units, followed by EVO Gimbals at 7% and Insta360 Official Store at 2%, among 15 sellers in total. The top product is the Insta360 X6 Essentials Bundle at 2,400 units per month, rated 4.5. The Insta360 114cm Invisible Selfie Stick sells 1,400 units per month, and the Insta360 Mic Air Transmitter sells 1,200.
Top Insta360 products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Insta360 X6 Essentials Bundle | 4.5 ★452 reviews | 2,400 | Check price on Amazon |
| Insta360 114cm Invisible Selfie Stick | 4.6 ★4,850 reviews | 1,400 | Check price on Amazon |
| Insta360 Mic Air Transmitter | 4.6 ★824 reviews | 1,200 | Check price on Amazon |
| Insta360 Mic Air | 4.6 ★625 reviews | 1,100 | Check price on Amazon |
| Insta360 X3, 360 Action Camera with 5.7K 360 Active HDR Video | 4.6 ★6,804 reviews | 1,000 | Check price on Amazon |
| Insta360 X5 - Waterproof 8K 360° Action Camera | 4.6 ★2,603 reviews | 920 | Check price on Amazon |
| Insta360 Mic Pro Transmitter | 4.7 ★369 reviews | 910 | Check price on Amazon |
| Insta360 GO 3S | 4.3 ★2,116 reviews | 740 | Check price on Amazon |
| Insta360 Ace Pro 2 Dual Battery Bundle | 4.5 ★774 reviews | 720 | Check price on Amazon |
| Insta360 Luna Ultra | 4.4 ★696 reviews | 660 | Check price on Amazon |
Who sells Insta360
- Insta360 Direct87%
- EVO Gimbals7%
- Insta360 Official Store2%
- Insta360 Official Renewed Store2%
- Adorama1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 188
Rank 1 of 188 brands in Helmet Cameras by estimated revenue in September 2026, with 37% of the category.
Frequently asked questions
Who makes Insta360?
Insta360 is the brand name on 437 products we tracked on Amazon in September 2026 mostly in Helmet Cameras (Electronics). The largest seller of Insta360 products that month was Insta360 Direct, with 87% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Insta360 sell on Amazon?
Insta360 sold an estimated $13.2M on Amazon in September 2026, about 31,000 units. That is +0% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Insta360's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Insta360 X6 Essentials Bundle (about 2,400 units); 2. Insta360 114cm Invisible Selfie Stick (about 1,400 units); 3. Insta360 Mic Air Transmitter (about 1,200 units).