Who makes GoPro? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $5.3M est./mo
- Trend
- Stable
- -10%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.2 ★ · 47,965 reviews
- Who sells it
- 32 sellers
- Top seller has 34% of units
GoPro estimated monthly revenue on Amazon
Our read on GoPro
GoPro ranks 3 of 188 brands in Helmet Cameras on Amazon, with an estimated 18% of the category's revenue. Estimated revenue in September 2026 was $5.3M on 14,000 units, down from $6.2M in June 2026, a change of -15% over 4 months of data. The recent trend is labeled Stable, at -10% across the last 2 months. The brand has 124 products selling across 32 sellers. Adorama accounts for 34% of units, followed by Amazon at 21% and TTP Retail at 15%. The top product, the HERO13 Black with 3 Enduro Batteries, sells an estimated 1,400 units per month and is rated 4.3. The average rating is 4.2 across 47,965 reviews, which places the brand in the Mixed rating band.
Top GoPro products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| GoPro HERO13 Black Action Camera with 3 Enduro Batteries | 4.3 ★140 reviews | 1,400 | Check price on Amazon |
| GoPro HERO12 Black | 4.5 ★1,066 reviews | 830 | Check price on Amazon |
| GoPro LIT Hero | 4.2 ★258 reviews | 780 | Check price on Amazon |
| GoPro MAX2 - Waterproof 360 + Traditional Action Camera with Touch | 4.3 ★270 reviews | 780 | Check price on Amazon |
| GoPro Hero12 Black E-Commerce Package | 4.6 ★735 reviews | 650 | Check price on Amazon |
| GoPro Hero - Compact Waterproof Action Camera with 4K Ultra HD Video | 3.7 ★1,417 reviews | 590 | Check price on Amazon |
| GoPro HERO13 | 4.4 ★435 reviews | 580 | Check price on Amazon |
| GoPro HERO13 Black | 4.0 ★32 reviews | 530 | Check price on Amazon |
| GoPro Hero Ecommerce Packaging | 3.8 ★198 reviews | 520 | Check price on Amazon |
| GoPro HERO11 Black | 4.4 ★1,061 reviews | 490 | Check price on Amazon |
Who sells GoPro
- Adorama34%
- Amazon21%
- TTP Retail15%
- 17Photo, Electronics and Outdoors12%
- 6ave11%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 188
Rank 3 of 188 brands in Helmet Cameras by estimated revenue in September 2026, with 18% of the category.
Frequently asked questions
Who makes GoPro?
GoPro is the brand name on 124 products we tracked on Amazon in September 2026 mostly in Helmet Cameras (Electronics). The largest seller of GoPro products that month was Adorama, with 34% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does GoPro sell on Amazon?
GoPro sold an estimated $5.3M on Amazon in September 2026, about 14,000 units. That is -15% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are GoPro's best-selling products on Amazon?
By estimated units sold in September 2026: 1. GoPro HERO13 Black Action Camera with 3 Enduro Batteries (about 1,400 units); 2. GoPro HERO12 Black (about 830 units); 3. GoPro LIT Hero (about 780 units).