Who makes Fancy Feast? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $18.9M est./mo
- Trend
- Declining
- -14%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 426,412 reviews
- Who sells it
- Mostly one seller
- Top seller has 99% of units
Fancy Feast estimated monthly revenue on Amazon
Our read on Fancy Feast
Fancy Feast ranks 1 of 102 brands in Amazon's Canned cat food category within Pet Supplies, with an estimated 17% share of category revenue. Estimated revenue in September 2026 was $18.9M on 890,000 units, down from $24.2M in June 2026, a change of -22% since the first month. Over the last 2 months the trend is Declining at -14%. The brand has 130 products selling and an average rating of 4.7 across 426,412 reviews. Its top product, Purina Fancy Feast Grilled Seafood Wet Cat Food, sells an estimated 81,000 units per month. Sales are concentrated: Amazon accounts for 99% of units among the 8 sellers. These figures cover 4 months of data.
Top Fancy Feast products on Amazon
As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.
| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Purina Fancy Feast Grilled Seafood Wet Cat Food | 4.7 ★47,616 reviews | 81,000 | Check price on Amazon |
| Purina Fancy Feast Seafood Classic Pate Variety Pack | 4.7 ★21,058 reviews | 67,000 | Check price on Amazon |
| Purina Fancy Feast Wet Kitten Food Variety Pack | 4.7 ★30,056 reviews | 58,000 | Check price on Amazon |
| Purina Fancy Feast Gravy Lovers Wet Cat Food | 4.7 ★55,606 reviews | 54,000 | Check price on Amazon |
| Fancy Feast Classic Pate Poultry & Beef Wet Cat Food | 4.7 ★11,087 reviews | 31,000 | Check price on Amazon |
| Purina Fancy Feast Petites Gravy Wet Cat Food Variety Pack | 4.6 ★5,793 reviews | 26,000 | Check price on Amazon |
| Purina Fancy Feast Salmon Feast Pate Wet Cat Food | 4.6 ★4,131 reviews | 23,000 | Check price on Amazon |
| Fancy Feast Purina Farm-Raised Chicken & Turkey Dry Cat Food | 4.8 ★14,575 reviews | 21,000 | Check price on Amazon |
| Purina Fancy Feast Seafood Pate Wet Cat Food Variety Pack | 4.7 ★18,700 reviews | 15,000 | Check price on Amazon |
| Purina Fancy Feast Gems Salmon Variety Pack Wet Cat Food | 4.6 ★2,661 reviews | 15,000 | Check price on Amazon |
Who sells Fancy Feast
- Amazon99%
- Nextwave Deals1%
- HRRStores1228 LLC<1%
- Neptune's Marketplace<1%
- Monster Pets<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 102
Rank 1 of 102 brands in Canned by estimated revenue in September 2026, with 17% of the category.
Frequently asked questions
Who makes Fancy Feast?
Fancy Feast is the brand name on 130 products we tracked on Amazon in September 2026 mostly in Canned (Pet Supplies). The largest seller of Fancy Feast products that month was Amazon, with 99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Fancy Feast sell on Amazon?
Fancy Feast sold an estimated $18.9M on Amazon in September 2026, about 890,000 units. That is -22% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Fancy Feast's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Purina Fancy Feast Grilled Seafood Wet Cat Food (about 81,000 units); 2. Purina Fancy Feast Seafood Classic Pate Variety Pack (about 67,000 units); 3. Purina Fancy Feast Wet Kitten Food Variety Pack (about 58,000 units).