Who makes Beneful? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.7M est./mo
- Trend
- Declining
- -22%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 51,347 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
Beneful estimated monthly revenue on Amazon
Our read on Beneful
Beneful is a Large brand in the Canned leaf category of Pet Supplies, ranking 15 among 102 brands with about 2% of the category's estimated revenue. In September 2026, estimated revenue was $1.7M on 73,000 estimated units, across 25 products. In June 2026, the first of 4 months of data, estimated revenue was $2.7M, a change of -37%, and the trend over the last 2 months is Declining at -22%. Amazon is the only seller and accounts for 100% of units. The average rating is 4.7 across 51,347 reviews, which falls in the Strong band. The top product, the Small Breed Wet Dog Food Variety Pack, sells an estimated 30,000 units per month.
Top Beneful products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Purina Beneful Small Breed Wet Dog Food Variety Pack | 4.7 ★15,295 reviews | 30,000 | Check price on Amazon |
| Beneful Purina Baked Delights Snackers Dog Treats | 4.7 ★7,002 reviews | 8,100 | Check price on Amazon |
| Purina Beneful Freshly Prepared Blends Variety Wet Dog Food | 4.7 ★12,002 reviews | 6,700 | Check price on Amazon |
| Beneful Purina IncrediBites with Farm-Raised Beef | 4.6 ★4,398 reviews | 5,000 | Check price on Amazon |
| Beneful Purina Healthy Weight Dry Dog Food | 4.6 ★1,024 reviews | 3,400 | Check price on Amazon |
| Beneful Purina IncrediBites Small Wet Dog Food in Gravy | 4.7 ★2,022 reviews | 3,100 | Check price on Amazon |
| Purina Beneful Originals Natural Dry Dog Food | 4.6 ★1,799 reviews | 2,600 | Check price on Amazon |
| Beneful Purina Wet Dog Food Variety Pack | 4.5 ★245 reviews | 2,200 | Check price on Amazon |
| Beneful Purina IncrediBites Small Breed Wet Dog Food Loaf Chicken | 4.7 ★429 reviews | 1,600 | Check price on Amazon |
| Beneful Purina Originals Wet Dog Food with Steak Flavor | 4.5 ★107 reviews | 1,300 | Check price on Amazon |
Who sells Beneful
- Amazon100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#15 of 102
Rank 15 of 102 brands in Canned by estimated revenue in September 2026, with 2% of the category.
Frequently asked questions
Who makes Beneful?
Beneful is the brand name on 25 products we tracked on Amazon in September 2026 mostly in Canned (Pet Supplies). The largest seller of Beneful products that month was Amazon, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Beneful sell on Amazon?
Beneful sold an estimated $1.7M on Amazon in September 2026, about 73,000 units. That is -37% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Beneful's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Purina Beneful Small Breed Wet Dog Food Variety Pack (about 30,000 units); 2. Beneful Purina Baked Delights Snackers Dog Treats (about 8,100 units); 3. Purina Beneful Freshly Prepared Blends Variety Wet Dog Food (about 6,700 units).