Who makes Charmin? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $6.3M est./mo
- Trend
- Declining
- -20%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.8 ★ · 347,458 reviews
- Who sells it
- Mostly one seller
- Top seller has 97% of units
Charmin estimated monthly revenue on Amazon
Our read on Charmin
Charmin ranks 3 of 40 brands in Toilet Paper on Amazon, with an estimated 14% of the category's revenue. Estimated revenue in September 2026 was $6.3M on 494,000 units, down 73% from $22.9M in June 2026, the first of 4 months of data. The trend is labeled declining, at -20% over the last 2 months. Sales are concentrated: Amazon accounts for 97% of units, while 21 sellers in total carry 53 products. The top product, Charmin Ultra Soft Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, sells about 131,000 units per month. Ratings are strong, with an average of 4.8 across 347,458 reviews.
Top Charmin products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Charmin Ultra Soft Toilet Paper, 6 Mega Rolls = 24 Regular Rolls | 4.8 ★48,546 reviews | 131,000 | Check price on Amazon |
| Charmin Ultra Strong Toilet Paper | 4.8 ★10,394 reviews | 74,000 | Check price on Amazon |
| Charmin Essentials Soft Toilet Paper 6 Mega Rolls | 4.7 ★5,355 reviews | 30,000 | Check price on Amazon |
| Charmin Essentials Strong Toilet Paper 6 Mega Rolls | 4.5 ★6,030 reviews | 12,000 | Check price on Amazon |
| Charmin Flushable Wipes, 320 Total Wipes | 4.4 ★33,682 reviews | 6,700 | Check price on Amazon |
| Charmin Ultra Strong Toilet Paper 12 Mega XL Rolls | 4.7 ★145 reviews | 3,200 | Check price on Amazon |
| Charmin Ultra soft Jumbo Rolls Septic Safe white | 4.6 ★846 reviews | 2,400 | Check price on Amazon |
| Charmin Ultra Soft Toilet Paper, 9 Mega XL Rolls = 54 Regular | 4.8 ★31,502 reviews | 1,300 | Check price on Amazon |
| Charmin Ultra Soft Toilet Paper, 4 Mega Rolls = 16 Regular Rolls | 4.7 ★141 reviews | 1,000 | Check price on Amazon |
| Charmin Ultra Gentle 12 Rolls | 4.7 ★61,690 reviews | 820 | Check price on Amazon |
Who sells Charmin
- Amazon97%
- AnsharBiz1%
- SNACKS AND MORE<1%
- The Office Tex<1%
- Wiki Deals<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 40
Rank 3 of 40 brands in Toilet Paper by estimated revenue in September 2026, with 14% of the category.
Frequently asked questions
Who makes Charmin?
Charmin is the brand name on 53 products we tracked on Amazon in September 2026 mostly in Toilet Paper (Health & Household). The largest seller of Charmin products that month was Amazon, with 97% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Charmin sell on Amazon?
Charmin sold an estimated $6.3M on Amazon in September 2026, about 494,000 units. That is -73% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Charmin's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Charmin Ultra Soft Toilet Paper, 6 Mega Rolls = 24 Regular Rolls (about 131,000 units); 2. Charmin Ultra Strong Toilet Paper (about 74,000 units); 3. Charmin Essentials Soft Toilet Paper 6 Mega Rolls (about 30,000 units).