Who makes Bose? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $25.4M est./mo
- Trend
- Declining
- -17%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.4 ★ · 443,954 reviews
- Who sells it
- 21 sellers
- Top seller has 62% of units
Bose estimated monthly revenue on Amazon
Our read on Bose
Bose ranks 1 of 427 brands in Over-Ear Headphones on Amazon, with an estimated 17% share of the category's revenue. Estimated revenue in September 2026 was $25.4M on about 93,000 units, down 30% from $36.5M in June 2026. Over the last 2 months the trend is declining, at -17%. The brand has 267 products selling across 21 sellers, and Amazon itself accounts for 62% of units, followed by Frontrow Tech LLC at 18%. The top product is Bose QuietComfort Headphones, at 8,900 units per month and a 4.5 rating. The average rating is 4.4 across 443,954 reviews. This view covers 4 months of data.
Top Bose products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Bose QuietComfort Headphones | 4.5 ★21,920 reviews | 8,900 | Check price on Amazon |
| Bose SoundLink Flex Bluetooth Speaker | 4.7 ★13,457 reviews | 5,000 | Check price on Amazon |
| Bose TV Speaker - Soundbar for TV with Bluetooth and HDMI-ARC | 4.3 ★14,327 reviews | 4,800 | Check price on Amazon |
| Bose SoundLink Micro Portable Bluetooth Speaker | 4.6 ★1,769 reviews | 4,000 | Check price on Amazon |
| Bose QuietComfort Ultra Bluetooth Headphones | 4.3 ★2,893 reviews | 3,600 | Check price on Amazon |
| Bose QuietComfort Ultra Earbuds | 4.0 ★3,533 reviews | 3,000 | Check price on Amazon |
| Bose TV Speaker (2nd Gen) - Compact Soundbar with Bluetooth and | 4.4 ★55 reviews | 1,900 | Check price on Amazon |
| Bose SoundLink Max Bluetooth Speaker | 4.4 ★2,611 reviews | 1,500 | Check price on Amazon |
| Bose QuietComfort Earbuds | 3.9 ★9,669 reviews | 1,400 | Check price on Amazon |
| Bose SoundLink Plus Portable Bluetooth Speaker | 4.6 ★1,289 reviews | 1,300 | Check price on Amazon |
Who sells Bose
- Amazon62%
- Frontrow Tech LLC18%
- Beach Camera Same Day Shipping8%
- Adorama7%
- Focus Camera LLC2%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 427
Rank 1 of 427 brands in Over-Ear Headphones by estimated revenue in September 2026, with 17% of the category.
Frequently asked questions
Who makes Bose?
Bose is the brand name on 267 products we tracked on Amazon in September 2026 mostly in Over-Ear Headphones (Electronics). The largest seller of Bose products that month was Amazon, with 62% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Bose sell on Amazon?
Bose sold an estimated $25.4M on Amazon in September 2026, about 93,000 units. That is -30% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Bose's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Bose QuietComfort Headphones (about 8,900 units); 2. Bose SoundLink Flex Bluetooth Speaker (about 5,000 units); 3. Bose TV Speaker - Soundbar for TV with Bluetooth and HDMI-ARC (about 4,800 units).