Who makes Beats? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $29.2M est./mo
- Trend
- Stable
- -6%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.3 ★ · 407,768 reviews
- Who sells it
- 7 sellers
- Top seller has 73% of units
Beats estimated monthly revenue on Amazon
Our read on Beats
Beats ranks 3 of 427 brands in Over-Ear Headphones on Amazon, with an estimated 13% of the category's revenue. Estimated revenue in September 2026 was $29.2M on 202,000 units, down 17% from $35.0M in June 2026, though the recent trend is labeled Stable at -6% over 2 months. The brand has 116 products selling across 7 sellers, and Amazon accounts for 73% of units, followed by 6ave at 12% and Tech-Fill at 7%. Beats Solo 4 leads at 17,000 units per month with a 4.6 rating. The average rating is 4.3 across 407,768 reviews, which places the brand in the Mixed band. Only 4 months of data are available so far.
Top Beats products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Beats Solo 4 | 4.6 ★29,645 reviews | 17,000 | Check price on Amazon |
| Beats Studio Pro Premium Wireless Over-Ear Headphones- Up to 40-Hour | 4.5 ★28,804 reviews | 12,000 | Check price on Amazon |
| Beats Powerbeats Pro 2 | 4.1 ★5,811 reviews | 11,000 | Check price on Amazon |
| Beats Studio Buds + | 3.9 ★7,974 reviews | 10,000 | Check price on Amazon |
| Beats Solo Buds | 4.2 ★7,522 reviews | 8,300 | Check price on Amazon |
| Beats Flex Wireless Earbuds | 4.2 ★60,816 reviews | 6,700 | Check price on Amazon |
| Beats 360 — Over-Ear Headphones with Interchangeable Cushions | 3.4 ★77 reviews | 2,400 | Check price on Amazon |
| Beats Fit Pro | 4.2 ★32,465 reviews | 2,300 | Check price on Amazon |
| Beats Powerbeats Fit | 4.0 ★1,193 reviews | 1,800 | Check price on Amazon |
| Beats 360 Cushion Kit for Earcups/Headband | 4.7 ★27 reviews | 1,400 | Check price on Amazon |
Who sells Beats
- Amazon73%
- 6ave12%
- Tech-Fill7%
- DataVision Computer Video5%
- Woot3%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 427
Rank 3 of 427 brands in Over-Ear Headphones by estimated revenue in September 2026, with 13% of the category.
Frequently asked questions
Who makes Beats?
Beats is the brand name on 116 products we tracked on Amazon in September 2026 mostly in Over-Ear Headphones (Electronics). The largest seller of Beats products that month was Amazon, with 73% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Beats sell on Amazon?
Beats sold an estimated $29.2M on Amazon in September 2026, about 202,000 units. That is -17% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Beats's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Beats Solo 4 (about 17,000 units); 2. Beats Studio Pro Premium Wireless Over-Ear Headphones- Up to 40-Hour (about 12,000 units); 3. Beats Powerbeats Pro 2 (about 11,000 units).