Who makes Zojirushi? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.3M est./mo
- Trend
- Declining
- -26%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 142,272 reviews
- Who sells it
- Mostly one seller
- Top seller has 83% of units
Zojirushi estimated monthly revenue on Amazon
Our read on Zojirushi
Zojirushi ranks 1st among 25 brands in Rice Cookers on Amazon, with an estimated 25% of the category's revenue. In September 2026, estimated revenue was $3.3M on 25,000 units, down 47% from $6.3M in June 2026. The trend is labeled Declining, with a 26% change over the last 2 months. The brand has 98 products selling and an average rating of 4.6 across 142,272 reviews. Its top product, the Zojirushi Micom 3-Cup Compact Size, sells an estimated 4,200 units per month at a 4.7 rating. Sales are concentrated: Amazon accounts for 83% of units, while 9 sellers are active in total.
Top Zojirushi products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Zojirushi Micom 3-Cup Compact Size | 4.7 ★8,144 reviews | 4,200 | Check price on Amazon |
| Zojirushi 3 Cup Rice Cooker/Steamer | 4.5 ★12,328 reviews | 1,100 | Check price on Amazon |
| Zojirushi NP-HCC10XH Induction Heating System Rice Cooker and Warmer | 4.7 ★4,472 reviews | 1,100 | Check price on Amazon |
| Zojirushi Stainless Steel Mug | 4.6 ★26,906 reviews | 860 | Check price on Amazon |
| Zojirushi Micom Water Boiler and Warmer | 4.6 ★3,939 reviews | 860 | Check price on Amazon |
| Zojirushi Bb PDC20BA Virtuoso Plus 2 Lb Breadmaker | 4.6 ★4,948 reviews | 830 | Check price on Amazon |
| Zojirushi SM-SA60BA Stainless Steel Vacuum Insulated Mug | 4.7 ★32,821 reviews | 790 | Check price on Amazon |
| Zojirushi EC-DAC50SZ ZUTTO Coffee Maker 5 Cups | 4.2 ★4,162 reviews | 760 | Check price on Amazon |
| Zojirushi Stainless Steel Mug, 16-Ounce | 4.6 ★26,909 reviews | 550 | Check price on Amazon |
| Zojirushi EC-YTC100XB 10-Cup Coffee Maker | 4.3 ★2,252 reviews | 540 | Check price on Amazon |
Who sells Zojirushi
- Amazon83%
- Tokyo Japanese Outlet7%
- Japan_Dealz7%
- TJ SIGNATURE2%
- Lifestyle by Focus1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 25
Rank 1 of 25 brands in Rice Cookers by estimated revenue in September 2026, with 25% of the category.
Frequently asked questions
Who makes Zojirushi?
Zojirushi is the brand name on 98 products we tracked on Amazon in September 2026 mostly in Rice Cookers (Kitchen & Dining). The largest seller of Zojirushi products that month was Amazon, with 83% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Zojirushi sell on Amazon?
Zojirushi sold an estimated $3.3M on Amazon in September 2026, about 25,000 units. That is -47% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Zojirushi's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Zojirushi Micom 3-Cup Compact Size (about 4,200 units); 2. Zojirushi 3 Cup Rice Cooker/Steamer (about 1,100 units); 3. Zojirushi NP-HCC10XH Induction Heating System Rice Cooker and Warmer (about 1,100 units).