Who makes YETI? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $15.8M est./mo
- Trend
- Declining
- -26%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 902,410 reviews
- Who sells it
- Mostly one seller
- Top seller has 92% of units
YETI estimated monthly revenue on Amazon
Our read on YETI
YETI ranks 1 among 100 brands in the Coolers category on Amazon, with an estimated 27% share of category revenue. Estimated revenue in September 2026 was $15.8M on 277,000 units, down 43% from $27.9M in June 2026, the first of 4 months of data. Over the last 2 months the trend is declining, at -26%. The brand has 1,334 products selling and an average rating of 4.7, with 902,410 total reviews. Sales are concentrated: YETI Authorized accounts for 92% of units, among 126 sellers. The top product by monthly units is the YETI Rambler Bottle Straw Cap at 7,800, rated 4.8.
Top YETI products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| YETI Rambler Bottle Straw Cap | 4.8 ★2,706 reviews | 7,800 | Check price on Amazon |
| YETI Rambler 20 oz Tumbler | 4.8 ★147,962 reviews | 4,600 | Check price on Amazon |
| YETI Yonder Helimix Vortex Blender Shaker Bottle Holds up to 27oz | 4.5 ★2,743 reviews | 4,200 | Check price on Amazon |
| YETI Rambler Jr. 12 oz Kids Bottle | 4.8 ★36,484 reviews | 2,700 | Check price on Amazon |
| YETI ICE Sheet Refreezable Reusable Cooler Ice Pack | 4.6 ★944 reviews | 2,700 | Check price on Amazon |
| Yeti Rambler MagSlider | 4.7 ★2,211 reviews | 2,000 | Check price on Amazon |
| YETI Rambler Bottle Chug Cap | 4.8 ★12,807 reviews | 1,900 | Check price on Amazon |
| YETI Rambler 42 oz Straw Mug, Moon Dust | 4.7 ★26,481 reviews | 1,800 | Check price on Amazon |
| YETI Rambler 26 oz Bottle | 4.8 ★22,481 reviews | 1,800 | Check price on Amazon |
| YETI Rambler 14 oz Ceramic Lined Stackable Mug | 4.6 ★2,377 reviews | 1,200 | Check price on Amazon |
Who sells YETI
- YETI Authorized92%
- Tivexi1%
- AMA-INTL1%
- FELDMANS Farm & Home1%
- Premier Shipping Fast<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 100
Rank 1 of 100 brands in Coolers by estimated revenue in September 2026, with 27% of the category.
Frequently asked questions
Who makes YETI?
YETI is the brand name on 1,334 products we tracked on Amazon in September 2026 mostly in Coolers (Sports & Outdoors). The largest seller of YETI products that month was YETI Authorized, with 92% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does YETI sell on Amazon?
YETI sold an estimated $15.8M on Amazon in September 2026, about 277,000 units. That is -43% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are YETI's best-selling products on Amazon?
By estimated units sold in September 2026: 1. YETI Rambler Bottle Straw Cap (about 7,800 units); 2. YETI Rambler 20 oz Tumbler (about 4,600 units); 3. YETI Yonder Helimix Vortex Blender Shaker Bottle Holds up to 27oz (about 4,200 units).