Who makes YAMAHA? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $9.7M est./mo
- Trend
- Stable
- +3%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 189,515 reviews
- Who sells it
- 102 sellers
- Top seller has 45% of units
YAMAHA estimated monthly revenue on Amazon
Our read on YAMAHA
YAMAHA ranks 1 of 69 brands in Home Digital Pianos on Amazon, with an estimated 35% of the category's revenue. Estimated revenue in September 2026 was $9.7M on 67,000 units, up 6% from $9.1M in June 2026, and the recent trend is stable at +3% over 2 months. The brand has 896 products selling across 102 sellers, and Amazon itself accounts for 45% of units, followed by LEADERS RPM at 7% and Sweetwater Sound at 5%. The top product by units is the Yamaha YRS-24B Plastic Soprano Recorder at 14,000 per month, ahead of the P71 88-Key digital piano at 1,800. The average rating is 4.6 across 189,515 reviews, which falls in our Strong band.
Top YAMAHA products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Yamaha YRS-24B Plastic Soprano Recorder | 4.7 ★8,374 reviews | 14,000 | Check price on Amazon |
| YAMAHA P71 88-Key Weighted Action Digital Piano with Sustain Pedal | 4.7 ★6,662 reviews | 1,800 | Check price on Amazon |
| Yamaha 20-Series 3-Piece C-Soprano Recorder | 4.7 ★6,781 reviews | 1,300 | Check price on Amazon |
| Yamaha Yamalube Marine 4M Mineral Based 4-Stroke Outboard Engine Oil | 4.8 ★1,400 reviews | 1,100 | Check price on Amazon |
| Yamaha Yamalube Outboard Ring Free Plus Fuel Additive- 12 Ounce | 4.8 ★1,656 reviews | 1,100 | Check price on Amazon |
| Yamaha Trombone Slide Lubricant, 30ml | 4.9 ★1,542 reviews | 1,100 | Check price on Amazon |
| Yamaha Yamalube 10W-40 4T Full Synthetic Hi-Performance Engine Oil- 1 | 4.7 ★195 reviews | 1,100 | Check price on Amazon |
| Yamaha Compact Foot Switch | 4.6 ★5,628 reviews | 960 | Check price on Amazon |
| Yamaha YRS-23 Soprano Recorder | 4.7 ★13,569 reviews | 830 | Check price on Amazon |
| Yamaha 4C Clarinet Mouthpiece | 4.6 ★616 reviews | 790 | Check price on Amazon |
Who sells YAMAHA
- Amazon45%
- LEADERS RPM7%
- Sweetwater Sound5%
- Pags Powersports5%
- Pine Grove Powersports4%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 69
Rank 1 of 69 brands in Home Digital Pianos by estimated revenue in September 2026, with 35% of the category.
Frequently asked questions
Who makes YAMAHA?
YAMAHA is the brand name on 896 products we tracked on Amazon in September 2026 mostly in Home Digital Pianos (Musical Instruments). The largest seller of YAMAHA products that month was Amazon, with 45% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does YAMAHA sell on Amazon?
YAMAHA sold an estimated $9.7M on Amazon in September 2026, about 67,000 units. That is +6% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are YAMAHA's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Yamaha YRS-24B Plastic Soprano Recorder (about 14,000 units); 2. YAMAHA P71 88-Key Weighted Action Digital Piano with Sustain Pedal (about 1,800 units); 3. Yamaha 20-Series 3-Piece C-Soprano Recorder (about 1,300 units).