Who makes Xbox? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $13.3M est./mo
- Trend
- Stable
- +4%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.2 ★ · 658,744 reviews
- Who sells it
- 104 sellers
- Top seller has 62% of units
Xbox estimated monthly revenue on Amazon
Our read on Xbox
In September 2026, Xbox ranked 2 of 89 brands in the Consoles category on Amazon, with estimated revenue of $13.3M and 157,000 estimated units. That is 15% of estimated revenue in the category. Estimated revenue was $12.4M in June 2026, the first of 4 months of data, a change of +8%. The recent trend is Stable, at +4% over 2 months. The brand has 209 products selling across 104 sellers, and Amazon accounts for 62% of units, with Amazon.com Services LLC at 30%. The top products are Xbox Wireless Gaming Controller listings, the largest at 12,000 estimated units per month. The average rating is 4.2 across 658,744 reviews.
Top Xbox products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| XBOX Wireless Gaming Controller | 4.5 ★3,402 reviews | 12,000 | Check price on Amazon |
| XBOX Wireless Gaming Controller | 4.5 ★1,825 reviews | 11,000 | Check price on Amazon |
| XBOX Wireless Gaming Controller + USB-C Cable | 4.4 ★1,359 reviews | 8,600 | Check price on Amazon |
| XBOX Wireless Gaming Controller | 4.7 ★1,926 reviews | 7,200 | Check price on Amazon |
| XBOX Wireless Gaming Controller | 4.6 ★2,129 reviews | 7,000 | Check price on Amazon |
| Xbox Wireless Gaming Controller | 4.7 ★1,432 reviews | 5,700 | Check price on Amazon |
| Minecraft | 1720 Minecoins Pack | 4.3 ★3,740 reviews | 4,000 | Check price on Amazon |
| Xbox Wireless Gaming Controller | 4.3 ★47,287 reviews | 3,300 | Check price on Amazon |
| Gears of War: E-Day | 0.0 ★ | 3,100 | Check price on Amazon |
| Minecraft Dungeons II Deluxe Edition | 3.9 ★18 reviews | 3,000 | Check price on Amazon |
Who sells Xbox
- Amazon62%
- Amazon.com Services LLC30%
- SUPER-SPEED(SN recorded)2%
- GameSource1%
- GAMES R US (Serial # Recorded to Prevent Fraud)<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 89
Rank 2 of 89 brands in Consoles by estimated revenue in September 2026, with 15% of the category.
Frequently asked questions
Who makes Xbox?
Xbox is the brand name on 209 products we tracked on Amazon in September 2026 mostly in Consoles (Video Games). The largest seller of Xbox products that month was Amazon, with 62% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Xbox sell on Amazon?
Xbox sold an estimated $13.3M on Amazon in September 2026, about 157,000 units. That is +8% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Xbox's best-selling products on Amazon?
By estimated units sold in September 2026: 1. XBOX Wireless Gaming Controller (about 12,000 units); 2. XBOX Wireless Gaming Controller (about 11,000 units); 3. XBOX Wireless Gaming Controller + USB-C Cable (about 8,600 units).