Who makes WEN? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $5.4M est./mo
- Trend
- Declining
- -25%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 173,996 reviews
- Who sells it
- Mostly one seller
- Top seller has >99% of units
WEN estimated monthly revenue on Amazon
Our read on WEN
WEN is a large brand in the Generators category on Amazon, ranking 7 of 207 brands with an estimated 3% share of category revenue. In September 2026 it had estimated revenue of $5.4M and 34,000 units across 183 products. Estimated revenue is down 29% since June 2026, when it was $7.7M, and the recent trend is declining, at -25% over the last 2 months. Sales are concentrated: Amazon accounts for more than 99% of units, while WEN Products accounts for less than 1%. Customer ratings are strong, with an average of 4.5 across 173,996 reviews. The top product is the WEN DT1516 Electric Dethatcher and Scarifier, at 2,600 units per month. This read covers 4 months of data.
Top WEN products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| WEN DT1516 16-Inch 15-Amp 2-in-1 Electric Dethatcher and Scarifier | 4.5 ★1,492 reviews | 2,600 | Check price on Amazon |
| WEN 6307 Variable Speed Detailing File Sander with 1/2-by-18" Belt | 4.6 ★6,373 reviews | 1,500 | Check price on Amazon |
| WEN 6530 6-Amp Electric Hand Planer | 4.5 ★7,977 reviews | 1,400 | Check price on Amazon |
| WEN 73012T 300-Pound Capacity Pneumatic Rolling Mechanic Stool | 4.6 ★4,502 reviews | 1,400 | Check price on Amazon |
| WEN 500-Pound Capacity 46 By 25.5-Inch Extra Wide Service Utility Cart | 4.6 ★2,570 reviews | 1,200 | Check price on Amazon |
| WEN 2305 Rotary Tool Kit with Flex Shaft | 4.4 ★17,482 reviews | 1,200 | Check price on Amazon |
| WEN Benchtop Belt and Disc Sander with 4 x 36 in. Belt | 4.6 ★5,438 reviews | 930 | Check price on Amazon |
| WEN 10423 3 x 2 x 1-Inch Steel-Hardened Precision 123 Blocks | 4.8 ★4,185 reviews | 860 | Check price on Amazon |
| WEN 10PMC 10-Inch Waxer/Polisher in Case with Extra Bonnets | 4.5 ★3,435 reviews | 840 | Check price on Amazon |
| WEN 55201 Magnetic Oil Dipstick for Inverter Generators | 4.7 ★6,936 reviews | 700 | Check price on Amazon |
Who sells WEN
- Amazon>99%
- WEN Products<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#7 of 207
Rank 7 of 207 brands in Generators by estimated revenue in September 2026, with 3% of the category.
Frequently asked questions
Who makes WEN?
WEN is the brand name on 183 products we tracked on Amazon in September 2026 mostly in Generators (Patio, Lawn & Garden). The largest seller of WEN products that month was Amazon, with >99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does WEN sell on Amazon?
WEN sold an estimated $5.4M on Amazon in September 2026, about 34,000 units. That is -29% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are WEN's best-selling products on Amazon?
By estimated units sold in September 2026: 1. WEN DT1516 16-Inch 15-Amp 2-in-1 Electric Dethatcher and Scarifier (about 2,600 units); 2. WEN 6307 Variable Speed Detailing File Sander with 1/2-by-18" Belt (about 1,500 units); 3. WEN 6530 6-Amp Electric Hand Planer (about 1,400 units).