Who makes Wagner's? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.7M est./mo
- Trend
- Declining
- -16%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 237,204 reviews
- Who sells it
- Mostly one seller
- Top seller has >99% of units
Wagner's estimated monthly revenue on Amazon
Our read on Wagner's
Wagner's ranks 1 of 61 brands in the Bird Seed category within Patio, Lawn & Garden, with an estimated 24% of category revenue. In September 2026 the brand had estimated revenue of $2.7M and 163,000 estimated units across 35 products. Estimated revenue was $3.5M in June 2026, a change of -23% since the first month, and the trend is labeled Declining at -16% over 2 months. Amazon accounts for more than 99% of units, so sales are mostly through one seller. The average rating is 4.6, with 237,204 total reviews. The top product, Farmer's Delight Wild Bird Food with Cherry Flavor, sells an estimated 50,000 units per month and is rated 4.5. This read covers 4 months of data.
Top Wagner's products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Wagner's 53002 Farmer's Delight Wild Bird Food with Cherry Flavor | 4.5 ★22,359 reviews | 50,000 | Check price on Amazon |
| Wagner's 57075 Safflower Seed Wild Bird Food | 4.6 ★13,822 reviews | 14,000 | Check price on Amazon |
| Wagner's 52023 Black Oil Sunflower Seed Wild Bird Food | 4.7 ★2,826 reviews | 11,000 | Check price on Amazon |
| Wagner's 53003 Farmer's Delight Wild Bird Food with Cherry Flavor | 4.5 ★15,821 reviews | 9,800 | Check price on Amazon |
| Wagner's 62004 Eastern Regional Wild Bird Food | 4.6 ★16,290 reviews | 8,000 | Check price on Amazon |
| Wagner's 82072 Gourmet Nut & Fruit Wild Bird Food | 4.6 ★8,944 reviews | 5,500 | Check price on Amazon |
| Wagner's 13008 Deluxe Wild Bird Food | 4.7 ★35,164 reviews | 5,400 | Check price on Amazon |
| Wagner's 52003 Classic Blend Wild Bird Food | 4.6 ★4,637 reviews | 5,300 | Check price on Amazon |
| Wagner's 53006 Farmer's Delight Wild Bird Food with Cherry Flavor | 4.5 ★15,814 reviews | 4,700 | Check price on Amazon |
| Wagner's 62050 Nyjer Seed Wild Bird Food | 4.6 ★5,397 reviews | 4,500 | Check price on Amazon |
Who sells Wagner's
- Amazon>99%
- CountryMax Stores<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 61
Rank 1 of 61 brands in Bird Seed by estimated revenue in September 2026, with 24% of the category.
Frequently asked questions
Who makes Wagner's?
Wagner's is the brand name on 35 products we tracked on Amazon in September 2026 mostly in Bird Seed (Patio, Lawn & Garden). The largest seller of Wagner's products that month was Amazon, with >99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Wagner's sell on Amazon?
Wagner's sold an estimated $2.7M on Amazon in September 2026, about 163,000 units. That is -23% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Wagner's's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Wagner's 53002 Farmer's Delight Wild Bird Food with Cherry Flavor (about 50,000 units); 2. Wagner's 57075 Safflower Seed Wild Bird Food (about 14,000 units); 3. Wagner's 52023 Black Oil Sunflower Seed Wild Bird Food (about 11,000 units).