Who makes Vital Essentials? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.0M est./mo
- Trend
- Declining
- -14%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 33,653 reviews
- Who sells it
- Mostly one seller
- Top seller has >99% of units
Vital Essentials estimated monthly revenue on Amazon
Our read on Vital Essentials
Vital Essentials is a Large brand in Freeze-Dried Pet Food, ranking 6 of 118 brands with an estimated 5% share of category revenue. Estimated revenue in September 2026 was $3.0M on 205,000 units, down 24% from $3.9M in June 2026, the first of 4 months of data. The trend is labeled Declining, with a change of -14% over the last 2 months. The brand has 79 products selling and an average rating of 4.5 across 33,653 reviews. Its top product, Freeze Dried Minnows Cat Treats, sells an estimated 29,000 units per month. Sales are concentrated, with Amazon holding more than 99% of units and one other seller below 1%.
Top Vital Essentials products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Vital Essentials Freeze Dried Minnows Cat Treats | 4.4 ★8,901 reviews | 29,000 | Check price on Amazon |
| Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | 4.5 ★3,969 reviews | 15,000 | Check price on Amazon |
| Vital Essentials Freeze Dried Cat Treats, Salmon Bites, 1.1 oz | 4.2 ★2,353 reviews | 14,000 | Check price on Amazon |
| Vital Essentials Freeze Dried Cat Treats, Chicken Breast, 2.1 | 4.4 ★2,883 reviews | 13,000 | Check price on Amazon |
| Vital Essentials Freeze Dried Dog Treats, Salmon Bites, 2.5 oz | 4.6 ★1,486 reviews | 9,900 | Check price on Amazon |
| Vital Essentials Freeze Dried Minnows Dog Treats | 4.7 ★2,847 reviews | 9,600 | Check price on Amazon |
| Vital Essentials Freeze Dried Cat Treats, Ahi Tuna Bites, 1.1 | 4.3 ★959 reviews | 7,000 | Check price on Amazon |
| Vital Essentials Freeze Dried Cat Treats, Rabbit Bites, 0.9 oz | 4.5 ★1,843 reviews | 6,700 | Check price on Amazon |
| Vital Essentials Freeze Dried Cat Treats, Duck Liver, 0.9 oz Bag | 4.4 ★1,457 reviews | 5,600 | Check price on Amazon |
| Vital Essentials Freeze Dried Dog Treats, Rabbit Bites, 2 oz Bag | 4.7 ★624 reviews | 2,900 | Check price on Amazon |
Who sells Vital Essentials
- Amazon>99%
- Ravenclaw Supply<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#6 of 118
Rank 6 of 118 brands in Freeze-Dried Pet Food by estimated revenue in September 2026, with 5% of the category.
Frequently asked questions
Who makes Vital Essentials?
Vital Essentials is the brand name on 79 products we tracked on Amazon in September 2026 mostly in Freeze-Dried Pet Food (Pet Supplies). The largest seller of Vital Essentials products that month was Amazon, with >99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Vital Essentials sell on Amazon?
Vital Essentials sold an estimated $3.0M on Amazon in September 2026, about 205,000 units. That is -24% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Vital Essentials's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Vital Essentials Freeze Dried Minnows Cat Treats (about 29,000 units); 2. Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats (about 15,000 units); 3. Vital Essentials Freeze Dried Cat Treats, Salmon Bites, 1.1 oz (about 14,000 units).