Who makes Vanity Fair? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.0M est./mo
- Trend
- Declining
- -20%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 165,754 reviews
- Who sells it
- Mostly one seller
- Top seller has 98% of units
Vanity Fair estimated monthly revenue on Amazon
Our read on Vanity Fair
Vanity Fair is a Large brand in Everyday Bras within Clothing, Shoes & Jewelry, ranking 6 of 181 brands in that category with a 4% share of estimated category revenue. Estimated revenue in September 2026 was $2.0M on 166,000 units, compared with $2.0M in June 2026, a change of -1% over 4 months of data. The trend is Declining, at -20% over the last 2 months. Amazon accounts for 98% of units, among 38 sellers and 536 products. The top listings shown are paper napkins, with 49,000 units per month for the leader and a 4.8 rating. The brand's average rating is 4.6, across 165,754 reviews.
Top Vanity Fair products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Vanity Fair Everyday Paper Napkins, 100 Count, Disposable | 4.8 ★24,478 reviews | 49,000 | Check price on Amazon |
| Vanity Fair Napkins, Extra Absorbent Premium Paper Napkins | 4.8 ★15,894 reviews | 13,000 | Check price on Amazon |
| Vanity Fair Everyday Paper Napkins, 400 Count White Dinner | 4.8 ★24,480 reviews | 13,000 | Check price on Amazon |
| Vanity Fair Paper Napkins | 4.8 ★15,867 reviews | 3,600 | Check price on Amazon |
| Vanity Fair Women's Beauty Back Smoothing Minimizer Bra | 4.2 ★35,838 reviews | 820 | Check price on Amazon |
| Vanity Fair Women's High Waisted Underwear | 4.2 ★3,004 reviews | 770 | Check price on Amazon |
| Vanity Fair womens Beauty Back Smoothing | 4.2 ★35,818 reviews | 680 | Check price on Amazon |
| Vanity Fair womens Beauty Back Smoothing Strapless | 4.1 ★30,731 reviews | 610 | Check price on Amazon |
| Vanity Fair Women's Full Figure Beauty Back Smoothing Bra | 4.2 ★11,479 reviews | 430 | Check price on Amazon |
| Vanity Fair Women's Illumination String Bikini Panty 18108 | 4.7 ★11,012 reviews | 170 | Check price on Amazon |
Who sells Vanity Fair
- Amazon98%
- HerRoom<1%
- DemeterLife<1%
- ACT Apparel<1%
- GRACEandPEACE<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#6 of 181
Rank 6 of 181 brands in Everyday Bras by estimated revenue in September 2026, with 4% of the category.
Frequently asked questions
Who makes Vanity Fair?
Vanity Fair is the brand name on 536 products we tracked on Amazon in September 2026 mostly in Everyday Bras (Clothing, Shoes & Jewelry). The largest seller of Vanity Fair products that month was Amazon, with 98% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Vanity Fair sell on Amazon?
Vanity Fair sold an estimated $2.0M on Amazon in September 2026, about 166,000 units. That is -1% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Vanity Fair's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Vanity Fair Everyday Paper Napkins, 100 Count, Disposable (about 49,000 units); 2. Vanity Fair Napkins, Extra Absorbent Premium Paper Napkins (about 13,000 units); 3. Vanity Fair Everyday Paper Napkins, 400 Count White Dinner (about 13,000 units).