Who makes Under Armour? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $16.4M est./mo
- Trend
- Declining
- -22%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 1,278,971 reviews
- Who sells it
- Mostly one seller
- Top seller has 92% of units
Under Armour estimated monthly revenue on Amazon
Our read on Under Armour
Under Armour is a Large brand in the T-Shirts category of Clothing, Shoes & Jewelry, ranking 2 among 1121 brands with an 8% share of estimated category revenue. Estimated monthly revenue was $16.4M in September 2026, on 542,000 estimated units, down 27% from $22.5M in June 2026. The trend is Declining, at -22% over the last 2 months. Sales are concentrated: Amazon accounts for 92% of units, followed by Orva Stores at 4% and Blu Sky at 1%, across 245 sellers and 4,980 products. The average rating is 4.5, which falls in the Strong band, across 1,278,971 reviews. This view covers 4 months of data.
Top Under Armour products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Under Armour Armour Air Lip Guard Black One Size | 4.6 ★5,753 reviews | 5,500 | Check price on Amazon |
| Under Armour Men's Armour HeatGear Compression T-Shirt | 0.0 ★ | 5,000 | Check price on Amazon |
| Under Armour Squeeze Water Bottles | 4.4 ★10,380 reviews | 4,400 | Check price on Amazon |
| Under Armour Boys' Utility Baseball Pant | 4.5 ★3,541 reviews | 4,000 | Check price on Amazon |
| Under Armour Unisex Hustle Sackpack | 4.7 ★825 reviews | 3,100 | Check price on Amazon |
| Under Armour Insulated Water Bottle with Handle & Fence Hook | 4.5 ★29,064 reviews | 2,800 | Check price on Amazon |
| Under Armour Boys' Utility Baseball Pants with Snap Closure | 4.5 ★8,568 reviews | 2,500 | Check price on Amazon |
| Under Armour Unisex Hustle Sport 6.0 Backpack | 4.6 ★1,001 reviews | 1,900 | Check price on Amazon |
| Under Armour 32oz Sideline Squeeze Bottle Hot Pink | 4.4 ★10,374 reviews | 1,900 | Check price on Amazon |
| Under Armour Men's Tech Golf Polo , Black | 4.7 ★62,040 reviews | 1,700 | Check price on Amazon |
Who sells Under Armour
- Amazon92%
- Orva Stores4%
- Blu Sky1%
- ZACS Direct<1%
- Nova Coast Market<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 1121
Rank 2 of 1,121 brands in T-Shirts by estimated revenue in September 2026, with 8% of the category.
Frequently asked questions
Who makes Under Armour?
Under Armour is the brand name on 4,980 products we tracked on Amazon in September 2026 mostly in T-Shirts (Clothing, Shoes & Jewelry). The largest seller of Under Armour products that month was Amazon, with 92% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Under Armour sell on Amazon?
Under Armour sold an estimated $16.4M on Amazon in September 2026, about 542,000 units. That is -27% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Under Armour's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Under Armour Armour Air Lip Guard Black One Size (about 5,500 units); 2. Under Armour Men's Armour HeatGear Compression T-Shirt (about 5,000 units); 3. Under Armour Squeeze Water Bottles (about 4,400 units).