Who makes Umarex? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.8M est./mo
- Trend
- Declining
- -12%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.3 ★ · 74,576 reviews
- Who sells it
- Mostly one seller
- Top seller has 91% of units
Umarex estimated monthly revenue on Amazon
Our read on Umarex
Umarex ranks 1 of 13 brands in Air Pistols within Sports & Outdoors, with 48% of the category's estimated revenue. In September 2026 the brand had estimated revenue of $1.8M and 22,000 estimated units across 67 products. That is down 17% from $2.1M in June 2026, and the trend over the last 2 months is labeled Declining at -12%. Amazon accounts for 91% of units among 10 sellers. The Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol leads at an estimated 6,000 units per month and a 4.4 rating. The brand's average rating is 4.3 across 74,576 reviews, which falls in a Mixed band. The profile covers 4 months of data.
Top Umarex products on Amazon
As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.
| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol | 4.4 ★17,794 reviews | 6,000 | Check price on Amazon |
| walther p22 special operations | 3.7 ★6,687 reviews | 1,500 | Check price on Amazon |
| Tactical Force Premium 6mm Airsoft BBs Ammo | 4.8 ★2,576 reviews | 1,400 | Check price on Amazon |
| Glock 19X Gen5 .177 Caliber BB Gun Air Pistol | 4.3 ★2,462 reviews | 1,300 | Check price on Amazon |
| Glock 17 Gen3 Blowback .177 Caliber BB Gun Air Pistol | 4.3 ★5,626 reviews | 1,300 | Check price on Amazon |
| Umarex DSX-45 .177 Caliber BB Gun Air Pistol | 3.7 ★233 reviews | 910 | Check price on Amazon |
| Smith & Wesson M&P 40 .177 Cal BB Gun Air Pistol | 4.2 ★3,402 reviews | 780 | Check price on Amazon |
| Umarex 2252109 Brodax Air Pistol .177 BB | 4.3 ★4,888 reviews | 690 | Check price on Amazon |
| Umarex Beretta APX .177 Caliber BB Gun Air Pistol | 4.4 ★2,194 reviews | 600 | Check price on Amazon |
| Umarex Colt Defender Semi Automatic Metal Frame .177 Caliber BB Gun | 4.2 ★2,875 reviews | 500 | Check price on Amazon |
Who sells Umarex
- Amazon91%
- Pyramyd AIR3%
- The Sportsman's Guide2%
- LittleVivi2%
- MidwayUSA, Inc.1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 13
Rank 1 of 13 brands in Air Pistols by estimated revenue in September 2026, with 48% of the category.
Frequently asked questions
Who makes Umarex?
Umarex is the brand name on 67 products we tracked on Amazon in September 2026 mostly in Air Pistols (Sports & Outdoors). The largest seller of Umarex products that month was Amazon, with 91% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Umarex sell on Amazon?
Umarex sold an estimated $1.8M on Amazon in September 2026, about 22,000 units. That is -17% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Umarex's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol (about 6,000 units); 2. walther p22 special operations (about 1,500 units); 3. Tactical Force Premium 6mm Airsoft BBs Ammo (about 1,400 units).