Who makes UGG? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $10.4M est./mo
- Trend
- Growing
- +166%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 230,342 reviews
- Who sells it
- Mostly one seller
- Top seller has 89% of units
UGG estimated monthly revenue on Amazon
Our read on UGG
UGG ranks 1 of 256 brands in the Slippers category on Amazon, with an estimated 34% share of category revenue. Estimated revenue in September 2026 was $10.4M on 97,000 units, up from $1.9M in June 2026, a change of +448% across 4 months of data. The trend is marked Growing, at +166% over the last 2 months. UGG has 896 products selling and an average rating of 4.7 across 230,342 reviews. The top listings shown are the UGG Adalee Throw Blanket for Bed at 9,100 units per month, the UGG Whitecap Throw Blanket at 6,600, and the UGG Nita Throw Blanket at 4,200. Sales are concentrated: Amazon accounts for 89% of units, among 20 sellers.
Top UGG products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| UGG Adalee Throw Blanket for Bed | 4.6 ★2,050 reviews | 9,100 | Check price on Amazon |
| UGG Whitecap Throw Blanket | 4.7 ★1,389 reviews | 6,600 | Check price on Amazon |
| UGG Nita Throw Blanket, Fluffy & Soft Fleece | 4.7 ★614 reviews | 4,200 | Check price on Amazon |
| UGG Tasman II Women's Slipper, 8 B(M) US, Chestnut | 4.7 ★3,867 reviews | 1,900 | Check price on Amazon |
| UGG CARE KIT | 4.6 ★1,026 reviews | 1,900 | Check price on Amazon |
| UGG Tasman II Women's Slipper, 7 B(M) US, Chestnut | 4.7 ★3,865 reviews | 1,500 | Check price on Amazon |
| UGG Unisex-Baby Bixbee Boot, Vanilla, 0/1 | 4.8 ★5,973 reviews | 1,300 | Check price on Amazon |
| UGG Adalee Throw Blanket for Couch | 4.6 ★2,036 reviews | 840 | Check price on Amazon |
| UGG Unisex-Child Tasman Ii Slipper | 4.7 ★6,799 reviews | 820 | Check price on Amazon |
| UGG CLEANER & CONDITIONER | 4.4 ★319 reviews | 780 | Check price on Amazon |
Who sells UGG
- Amazon89%
- Britannica Home Fashions, Inc.4%
- ShoeMall2%
- Shopbop (an Amazon company)1%
- CJ Premium1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 256
Rank 1 of 256 brands in Slippers by estimated revenue in September 2026, with 34% of the category.
Frequently asked questions
Who makes UGG?
UGG is the brand name on 896 products we tracked on Amazon in September 2026 mostly in Slippers (Clothing, Shoes & Jewelry). The largest seller of UGG products that month was Amazon, with 89% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does UGG sell on Amazon?
UGG sold an estimated $10.4M on Amazon in September 2026, about 97,000 units. That is +448% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are UGG's best-selling products on Amazon?
By estimated units sold in September 2026: 1. UGG Adalee Throw Blanket for Bed (about 9,100 units); 2. UGG Whitecap Throw Blanket (about 6,600 units); 3. UGG Nita Throw Blanket, Fluffy & Soft Fleece (about 4,200 units).