Who makes TOTO? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $4.5M est./mo
- Trend
- Declining
- -21%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.4 ★ · 28,300 reviews
- Who sells it
- 16 sellers
- Top seller has 44% of units
TOTO estimated monthly revenue on Amazon
Our read on TOTO
TOTO ranks 1 of 43 brands in Bidet Seats, with an estimated 42% of that category's revenue. Estimated revenue in September 2026 was $4.5M on 15,000 units, down from $6.8M in June 2026, a change of -33% over 4 months of data. The trend over the last 2 months is labeled Declining at -21%. The brand has 109 products selling across 16 sellers, and Amazon accounts for 44% of units, followed by Plumbing Specials at 15% and Toto Foods at 10%. The average rating is 4.4 across 28,300 reviews. The top listings by monthly units are a replacement fill valve at 2,200, a replacement flapper at 1,800 and a protein cookie product at 1,300, so the catalog under this name covers more than bidet seats.
Top TOTO products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| TOTO Adjustable Replacement Fill Valve Assembly for Toilet Tanks | 4.5 ★769 reviews | 2,200 | Check price on Amazon |
| TOTO® Replacement Flapper for Select TOTO 3 Inch Flush Valve Tanks | 4.6 ★3,330 reviews | 1,800 | Check price on Amazon |
| Toto Protein Cookies, Sea Salt Chocolate Chip | 4.4 ★143 reviews | 1,300 | Check price on Amazon |
| TOTO® WASHLET® S5 Electronic Bidet Toilet Seat with Instantaneous | 4.6 ★393 reviews | 1,300 | Check price on Amazon |
| TOTO Drake Two-Piece Elongated 1.6 GPF Universal Height TORNADO FLUSH | 4.3 ★1,004 reviews | 1,200 | Check price on Amazon |
| TOTO® WASHLET® S2 Electronic Bidet Toilet Seat with Instantaneous | 4.5 ★405 reviews | 1,100 | Check price on Amazon |
| TOTO® WASHLET® C5 Electronic Bidet Toilet Seat with PREMIST and | 4.4 ★4,142 reviews | 1,000 | Check price on Amazon |
| TOTO SoftClose Slow Close Elongated Toilet Seat and Lid | 4.2 ★291 reviews | 990 | Check price on Amazon |
| TOTO® WASHLET®+ S7A Electronic Bidet Toilet Seat with EWATER+® Bowl | 4.6 ★287 reviews | 500 | Check price on Amazon |
| TOTO® WASHLET® KS5 Electronic Bidet Toilet Seat with Instantaneous | 4.3 ★119 reviews | 300 | Check price on Amazon |
Who sells TOTO
- Amazon44%
- Plumbing Specials15%
- Toto Foods10%
- Quickie-Mart9%
- Standard Plumbing Supply7%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 43
Rank 1 of 43 brands in Bidet Seats by estimated revenue in September 2026, with 42% of the category.
Frequently asked questions
Who makes TOTO?
TOTO is the brand name on 109 products we tracked on Amazon in September 2026 mostly in Bidet Seats (Tools & Home Improvement). The largest seller of TOTO products that month was Amazon, with 44% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does TOTO sell on Amazon?
TOTO sold an estimated $4.5M on Amazon in September 2026, about 15,000 units. That is -33% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are TOTO's best-selling products on Amazon?
By estimated units sold in September 2026: 1. TOTO Adjustable Replacement Fill Valve Assembly for Toilet Tanks (about 2,200 units); 2. TOTO® Replacement Flapper for Select TOTO 3 Inch Flush Valve Tanks (about 1,800 units); 3. Toto Protein Cookies, Sea Salt Chocolate Chip (about 1,300 units).