Who makes TOSHIBA? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $9.8M est./mo
- Trend
- Stable
- -3%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.3 ★ · 74,166 reviews
- Who sells it
- 14 sellers
- Top seller has 72% of units
TOSHIBA estimated monthly revenue on Amazon
Our read on TOSHIBA
TOSHIBA ranks 1 of 27 brands in Countertop Microwave Ovens on Amazon, within Kitchen & Dining, with an estimated 39% of the category's revenue. In September 2026, estimated revenue was $9.8M on about 55,000 units, up 18% from $8.3M in June 2026, though the recent trend over 2 months is labeled Stable at -3%. The brand has 46 products selling across 14 sellers, and Amazon accounts for 72% of units, followed by Best Buy at 26%. The top product is the TOSHIBA Microwave Oven, 0.9 Cu.Ft, at 9,300 units per month and a 4.5 rating. The brand's average rating is 4.3 across 74,166 reviews, which places it in the Mixed band. This read covers 4 months of data.
Top TOSHIBA products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| TOSHIBA Microwave Oven, 0.9 Cu.Ft | 4.5 ★1,137 reviews | 9,300 | Check price on Amazon |
| TOSHIBA 43" Class M450 Series QLED 4K UHD Smart Fire TV | 4.2 ★253 reviews | 8,800 | Check price on Amazon |
| TOSHIBA Countertop Microwave Oven, 1.2 Cu.Ft, 1000W, Black | 4.4 ★32,795 reviews | 8,800 | Check price on Amazon |
| Toshiba Mini Rice Cooker, 3 Cups Uncooked | 4.5 ★3,662 reviews | 3,100 | Check price on Amazon |
| TOSHIBA Air Fryer Combo Microwave | 4.0 ★1,249 reviews | 2,900 | Check price on Amazon |
| TOSHIBA Countertop Microwave Oven, 0.7 Cu.Ft, 700W, Black | 4.4 ★362 reviews | 2,500 | Check price on Amazon |
| TOSHIBA Microwave Oven with Smart Sensor | 4.3 ★3,984 reviews | 2,000 | Check price on Amazon |
| TOSHIBA Countertop Microwave Oven with Inverter Technology | 3.9 ★3,548 reviews | 980 | Check price on Amazon |
| TOSHIBA Flatbed Microwave Oven with Inverter Technology | 4.4 ★111 reviews | 870 | Check price on Amazon |
| TOSHIBA 4-in-1 Countertop Microwave Oven with Air Fryer | 4.0 ★3,554 reviews | 530 | Check price on Amazon |
Who sells TOSHIBA
- Amazon72%
- Best Buy26%
- MP Wholesale1%
- MYBATTERYSUPPLIER<1%
- Wholesale Direct (S/N Recorded)<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 27
Rank 1 of 27 brands in Countertop Microwave Ovens by estimated revenue in September 2026, with 39% of the category.
Frequently asked questions
Who makes TOSHIBA?
TOSHIBA is the brand name on 46 products we tracked on Amazon in September 2026 mostly in Countertop Microwave Ovens (Kitchen & Dining). The largest seller of TOSHIBA products that month was Amazon, with 72% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does TOSHIBA sell on Amazon?
TOSHIBA sold an estimated $9.8M on Amazon in September 2026, about 55,000 units. That is +18% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are TOSHIBA's best-selling products on Amazon?
By estimated units sold in September 2026: 1. TOSHIBA Microwave Oven, 0.9 Cu.Ft (about 9,300 units); 2. TOSHIBA 43" Class M450 Series QLED 4K UHD Smart Fire TV (about 8,800 units); 3. TOSHIBA Countertop Microwave Oven, 1.2 Cu.Ft, 1000W, Black (about 8,800 units).