Who makes Tide? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $26.6M est./mo
- Trend
- Stable
- -4%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.8 ★ · 969,358 reviews
- Who sells it
- Mostly one seller
- Top seller has 83% of units
Tide estimated monthly revenue on Amazon
Our read on Tide
Tide ranks 1 of 35 brands in Detergent Pacs & Tablets within Health & Household, with a 67% share of estimated category revenue. Estimated revenue was $26.6M in September 2026, from 1,361,000 units, compared with $28.3M in June 2026, a change of -6% since the first month. Over the latest 2 months the trend is labeled Stable, at -4%. The brand has 214 products selling and 52 sellers, though Amazon accounts for 83% of units, with Nehemiah Brands at 9%. The top product, Tide PODS laundry detergent pacs, sells an estimated 93,000 units per month. Average rating is 4.8 across 969,358 reviews. This view covers 4 months of data.
Top Tide products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Tide PODS laundry detergent pacs | 4.8 ★281,635 reviews | 93,000 | Check price on Amazon |
| Tide Laundry Detergent Liquid | 4.8 ★72,945 reviews | 71,000 | Check price on Amazon |
| Tide Liquid Laundry Detergent | 4.8 ★73,321 reviews | 68,000 | Check price on Amazon |
| Tide PODS Free & Gentle Laundry Detergent Soap Pacs | 4.8 ★71,933 reviews | 44,000 | Check price on Amazon |
| Tide Free & Gentle Liquid Laundry Detergent | 4.8 ★34,655 reviews | 44,000 | Check price on Amazon |
| Tide Stain Remover for Clothes | 4.7 ★10,150 reviews | 39,000 | Check price on Amazon |
| Tide Odor Defense + Oxi Laundry Detergent Pacs | 4.9 ★12,198 reviews | 37,000 | Check price on Amazon |
| Tide Ultra Oxi Boost Liquid Laundry Detergent | 4.8 ★10,891 reviews | 36,000 | Check price on Amazon |
| Tide evo Laundry Detergent Original Scent Works on 100% of Common | 4.6 ★4,610 reviews | 25,000 | Check price on Amazon |
| Tide Simply All-In-One Liquid Laundry Detergent | 4.8 ★34,195 reviews | 23,000 | Check price on Amazon |
Who sells Tide
- Amazon83%
- Nehemiah Brands9%
- AKS B2C1%
- Pathway Products LLC1%
- Retail storee1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 35
Rank 1 of 35 brands in Detergent Pacs & Tablets by estimated revenue in September 2026, with 67% of the category.
Frequently asked questions
Who makes Tide?
Tide is the brand name on 214 products we tracked on Amazon in September 2026 mostly in Detergent Pacs & Tablets (Health & Household). The largest seller of Tide products that month was Amazon, with 83% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Tide sell on Amazon?
Tide sold an estimated $26.6M on Amazon in September 2026, about 1,361,000 units. That is -6% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Tide's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Tide PODS laundry detergent pacs (about 93,000 units); 2. Tide Laundry Detergent Liquid (about 71,000 units); 3. Tide Liquid Laundry Detergent (about 68,000 units).