Who makes Thule? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $1.7M est./mo
- Trend
- Declining
- -41%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 32,204 reviews
- Who sells it
- 37 sellers
- Top seller has 41% of units
Thule estimated monthly revenue on Amazon
Our read on Thule
Thule ranks 2 of 39 brands in Car & Truck Racks within Sports & Outdoors, with an estimated 17% of the category's revenue. Estimated revenue was $1.7M in September 2026 on 11,000 units, down 61% from $4.2M in June 2026. The trend is labeled declining, with a change of -41% over a 2-month window. The brand has 222 products selling across 37 sellers, and Amazon accounts for 41% of units, followed by SWISS BRANDS INC at 30% and AZ Trends at 6%. The best-selling item is the Thule Compression Packing Cube medium in Pond Gray, at 1,000 units per month. The average rating is 4.5 across 32,204 reviews, which falls in the strong band. These figures cover 4 months of data.
Top Thule products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Thule Compression Packing Cube mediumPond Gray | 4.6 ★542 reviews | 1,000 | Check price on Amazon |
| Thule Compression Packing Cube Set | 4.7 ★1,118 reviews | 620 | Check price on Amazon |
| Thule Compression Packing Cube smallPond Gray | 4.6 ★420 reviews | 510 | Check price on Amazon |
| Thule Garment Folder | 4.6 ★368 reviews | 410 | Check price on Amazon |
| Thule Compression Packing Cube, Size Medium, Semitransparent | 4.6 ★545 reviews | 410 | Check price on Amazon |
| Thule Clean Dirty Packing Cube | 4.7 ★495 reviews | 250 | Check price on Amazon |
| Thule Compression Packing Cube, Small | 4.7 ★430 reviews | 230 | Check price on Amazon |
| Thule Yepp 2 Maxi Rack-Mounted Child Bike Seat | 4.6 ★385 reviews | 200 | Check price on Amazon |
| Thule Subterra Powershuttle Medium, Black | 4.8 ★600 reviews | 190 | Check price on Amazon |
| Thule Compression Packing Cube, Size Small, Semitransparent | 4.6 ★426 reviews | 190 | Check price on Amazon |
Who sells Thule
- Amazon41%
- SWISS BRANDS INC30%
- AZ Trends6%
- SB Outdoor5%
- Backcountry3%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 39
Rank 2 of 39 brands in Car & Truck Racks by estimated revenue in September 2026, with 17% of the category.
Frequently asked questions
Who makes Thule?
Thule is the brand name on 222 products we tracked on Amazon in September 2026 mostly in Car & Truck Racks (Sports & Outdoors). The largest seller of Thule products that month was Amazon, with 41% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Thule sell on Amazon?
Thule sold an estimated $1.7M on Amazon in September 2026, about 11,000 units. That is -61% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Thule's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Thule Compression Packing Cube mediumPond Gray (about 1,000 units); 2. Thule Compression Packing Cube Set (about 620 units); 3. Thule Compression Packing Cube smallPond Gray (about 510 units).