Who makes TENA? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $4.5M est./mo
- Trend
- Declining
- -18%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.3 ★ · 76,038 reviews
- Who sells it
- Mostly one seller
- Top seller has 86% of units
TENA estimated monthly revenue on Amazon
Our read on TENA
TENA ranks 3 of 42 brands in Pads, Liners, Shields & Guards on Amazon, with an estimated 13% of that category's revenue. Estimated revenue in September 2026 was $4.5M on 115,000 units, down from $5.9M in June 2026, a change of -24% across 4 months of data. The recent trend is labeled Declining, at -18% over the last 2 months. The brand has 79 products selling and 16 sellers, though Amazon accounts for 86% of units, so sales are concentrated in one seller. The top product, TENA Sensitive Care Overnight Incontinence Pads Women, sells an estimated 13,000 units per month with a 4.4 rating. The brand's average rating is 4.3 across 76,038 reviews, which falls in the Mixed band.
Top TENA products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| TENA Sensitive Care Overnight Incontinence Pads Women | 4.4 ★19,361 reviews | 13,000 | Check price on Amazon |
| Tena Sensitive Care Ultimate Incontinence Pads for Women | 4.3 ★1,322 reviews | 10,000 | Check price on Amazon |
| TENA Sensitive Care Overnight Incontinence Underwear Women XXL | 4.3 ★9,521 reviews | 8,100 | Check price on Amazon |
| TENA Proskin Super Absorbency Incontinence Adult Diapers | 4.2 ★3,095 reviews | 6,800 | Check price on Amazon |
| TENA Incontinence Guards, Overnight Absorbency & Advanced Odor | 4.4 ★1,933 reviews | 3,500 | Check price on Amazon |
| Tena Sensitive Care Ultra InstaDry Pads for Women | 4.0 ★40 reviews | 2,800 | Check price on Amazon |
| TENA Intimates Moderate Bladder Leakage Pad for Women | 4.2 ★3,030 reviews | 2,100 | Check price on Amazon |
| Tena Sensitive Care Maximum Incontinence Underwear Women | 3.2 ★191 reviews | 2,000 | Check price on Amazon |
| TENA Intimates Ultra Thin Light Bladder Leakage Pad for Women | 4.6 ★2,072 reviews | 1,800 | Check price on Amazon |
| Tena Sensitive Bladder Control Pad | 4.4 ★6,970 reviews | 1,700 | Check price on Amazon |
Who sells TENA
- Amazon86%
- IRONMED3%
- SimplyMedical3%
- Mr. Medical2%
- Twin Lights Medical2%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#3 of 42
Rank 3 of 42 brands in Pads, Liners, Shields & Guards by estimated revenue in September 2026, with 13% of the category.
Frequently asked questions
Who makes TENA?
TENA is the brand name on 79 products we tracked on Amazon in September 2026 mostly in Pads, Liners, Shields & Guards (Health & Household). The largest seller of TENA products that month was Amazon, with 86% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does TENA sell on Amazon?
TENA sold an estimated $4.5M on Amazon in September 2026, about 115,000 units. That is -24% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are TENA's best-selling products on Amazon?
By estimated units sold in September 2026: 1. TENA Sensitive Care Overnight Incontinence Pads Women (about 13,000 units); 2. Tena Sensitive Care Ultimate Incontinence Pads for Women (about 10,000 units); 3. TENA Sensitive Care Overnight Incontinence Underwear Women XXL (about 8,100 units).